Own demand generation execution for field plays, sponsorships, gifting, and third-party partnerships. Manage vendor contracts, budgets, campaign integration, outreach sequencing, event follow-up, ROI tracking, and reporting. Build and deploy AI-assisted workflows and agents with human review. Coordinate cross-functional stakeholders (Sales, XDR, Field Marketing), iterate program performance, and travel ~15-20% for offsites.

Lead continuous optimization and experimentation for webflow.com, building and shipping site experiences in Webflow, driving A/B testing, technical SEO/AEO, personalization, instrumentation, and analytics to convert high-value accounts into pipeline. Partner with Demand Gen, RevOps, and product teams to wire site signals into cross-channel orchestration and apply AI-driven automation while maintaining statistical rigor and measurable attribution.