Top Marketing Jobs in NYC, NY

Lead and build Zocdoc’s provider acquisition function, including strategy, performance marketing, ABM, search, CRO, web experiences, events, experimentation, attribution, and reporting. Own budgets and outcomes such as MQL quality, active provider growth, ROAS, payback, conversion, revenue, and provider LTV. Partner cross-functionally, establish scalable operating models, and recruit and develop the acquisition team.

The Director will build Zocdoc’s Lifecycle Marketing function and support Product-Led Growth for provider customers. Responsibilities include developing lifecycle strategy, data foundations, decisioning, personalization, multichannel engagement, experimentation, measurement, and AI-enabled automation. The role partners closely with Product, Engineering, Data Science, Sales, Customer Success, and Revenue Operations, while recruiting and leading a high-performing team focused on provider activation, adoption, retention, revenue, and customer outcomes.

Leads patient-facing product marketing strategy, positioning, narrative, and go-to-market execution across Zocdoc’s consumer portfolio. Manages and coaches a team of product marketers, partners with product, design, and general management teams, informs product discovery through market and user insights, and develops scalable, AI-enabled go-to-market capabilities. The role requires senior-level leadership, consumer marketplace expertise, strong communication, and company-level positioning experience.

Zocdoc seeks individuals interested in improving healthcare. Connect to explore future roles as the company grows and evolves.

Lead provider-facing brand strategy and integrated marketing programs to grow awareness, affinity, and trust among healthcare providers. Develop creative campaigns, reputation and community engagement, brand health measurement, and provider advocate programs. Collaborate cross-functionally with acquisition, product, creative, legal, sales, and communications to ensure aligned, compliant messaging and effective provider-facing experiences.