Top Marketing Jobs in NYC, NY

Leads Growth Marketing operating rhythms, strategic cross-functional initiatives, budget tradeoffs, executive preparation, pipeline reviews, and leadership commitments. Acts as a strategic partner and delegate to the VP of Growth Marketing, influencing ten functions without direct authority. Requires extensive B2B software marketing leadership, broad marketing expertise, business and financial fluency, executive communication, hands-on AI use, and familiarity with developer or DevOps audiences.

Leads community growth strategy, member experiences, events, automated journeys, and integrated marketing for GitLab’s community programs. Builds programming calendars, collaborates with Sales, Customer Success, executives, and external partners, and uses AI and analytics to improve membership growth, engagement, retention, advocacy, and account participation.

Own the strategy, roadmap, experimentation program, launches, information architecture, content governance, and performance metrics for GitLab’s high-traffic B2B website. Partner with UX, content, product marketing, engineering, localization, analytics, and SEO teams to improve conversion, pipeline, trial growth, launch execution, and AI-ready content workflows. Lead through influence in GitLab’s all-remote environment.

Design and optimize digital customer journeys that drive retention, product consumption, and revenue. Create service blueprints and journey specifications, define customer signals and interventions, coordinate cross-functional partners through launch, and measure conversion, lift, recovery, time to value, and business impact. Determine appropriate self-service, AI-assisted, and human-led touchpoints across product, email, events, and community channels. Partner with orchestration, lifecycle marketing, content, CX operations, and data teams to continuously improve live journeys.

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Create technical content, videos, demos, presentations, and product walkthroughs showcasing GitLab’s DevSecOps and AI agent capabilities. Engage developers, customers, sales teams, and online communities through webinars, events, forums, Discord, and social platforms. Answer technical questions, deliver analyst briefings, research the developer tools landscape, test new features, and provide product feedback. The role is remote, supports U.S. and Canadian time zones, and requires up to 20% travel.

Leads GitLab’s global social media function, owning strategy, budget, tooling, team development, agencies, and performance. Oversees organic and paid social, YouTube programming, campaigns, employee advocacy, creator and influencer programs, executive social presence, community engagement, measurement, and issue response. Partners across marketing, communications, product, sales, talent acquisition, and engineering in a distributed environment while using insights and AI tools to improve business impact.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.