The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Own and grow the referrals channel end-to-end: strategy, incentive design, lifecycle activation, conversion optimization, and measurement. Partner with product to shape roadmap and experiments, build an always-on referral engine, unlock never-referrers, define success metrics, and report progress to growth leadership and executives.

Design, build, and optimize a scalable, automated lifecycle marketing engine across onboarding, retention, reactivation, and referrals. Lead multi-vertical crossover journeys, integrate incentive engineering with incrementality controls, collaborate with martech, product, analytics and engineering, and deploy AI-enabled workflow tools to drive MAU, retention, and profitable consumer behavior.