Leads lifecycle marketing quality, messaging, creative strategy, program delivery, capacity planning, and team development. Oversees campaign workflows, contractor and agency relationships, AI-assisted marketing adoption, and cross-functional alignment. Acts as the Director’s operating partner while coaching teams on messaging, testing, and marketing craft. Requires strong lifecycle marketing expertise, consumer messaging judgment, program management, marketing-platform fluency, and experience leading teams.

Own and scale Upside’s automated consumer lifecycle marketing engine across onboarding, retention, reactivation, referrals, and advocacy. Design, build, instrument, and optimize Braze-based journeys across email, push, SMS, in-app messaging, and content cards. Partner with product, product marketing, martech, analytics, and data science teams on growth experiments, data requirements, product adoption, and referral programs. Operate autonomously as a strategic lifecycle expert while applying testing, analytics, and AI-enabled automation.