Leads a cluster of media buyers managing programmatic campaigns for gaming, sports betting, and performance-led brands. Owns campaign architecture, bidding, supply strategy, budget pacing, KPI performance, optimization, attribution, reporting, and client communication. Coaches traders, manages escalations, conducts training, and establishes standardized trading playbooks and processes across global clusters.

Develops positioning, messaging, go-to-market plans, launches, sales enablement, customer insights, adoption communications, and thought leadership for Genius Sports’ advertising technology portfolio. Partners cross-functionally with Product, Marketing, Commercial, Revenue, Data, and Partnerships teams to simplify complex adtech products, support sales, improve adoption, and demonstrate commercial impact.

Manage inbound planning requests and build Always-On and custom media packages, maintain inventory calendars, standardize packaging and pricing inputs, ensure proposal accuracy, collaborate with cross-functional teams, and identify process improvements to scale deal throughput and improve revenue efficiency.