Own engagement and retention marketing for Checking and Savings, focusing on deposit and direct deposit growth, balance retention, account utilization, churn reduction, and dormant-member reactivation. Develop segmentation, audience targeting, promotions, lifecycle campaigns, product-led experiments, and measurement plans. Partner with product, engineering, data science, creative, finance, legal, and compliance teams to launch and optimize campaigns and offers.

Leads SoFi’s Banking affiliate marketing portfolio across Checking & Savings, Smart Card, Invest, and Crypto. Owns affiliate strategy, partnerships, forecasting, budgeting, reporting, compliance, optimization, and growth. Translates performance data into recommendations, improves the acquisition funnel, manages strategic partner relationships, aligns cross-functional stakeholders, represents affiliate marketing with executives, strengthens operating processes, and mentors team members.

Leads affiliate marketing strategy and partnerships across lending and banking products. Oversees affiliate performance, business development, partner negotiations, forecasting, testing, funnel optimization, technology capabilities, regulatory compliance, and a team of senior professionals. Collaborates with product marketing, business units, finance, risk, data science, engineering, and corporate development to drive channel growth and strategic opportunities.