Supports Pfizer CentreOne’s inside sales and marketing activities by reviewing and routing marketing-qualified leads, executing outreach sequences, documenting activity in Salesforce, and assisting with campaigns, content, meetings, reporting, and marketing projects. The role develops commercial expertise across marketing, inside sales, and business development while progressing leads toward initial meetings and BD handoff.

Oversee programmatic media planning, buying, campaign setup, QA, optimization, budget pacing, KPI monitoring, creative testing, and platform maintenance across consumer and healthcare professional campaigns. Collaborate with programmatic managers, supply specialists, traders, agencies, and brand teams. Maintain automation and LLM tools, manage brand safety settings, monitor industry trends, and identify partnership opportunities.

Leads programmatic media planning and buying for Pfizer’s portfolio brands, overseeing campaign strategy, execution, optimization, vendor and agency relationships, audience targeting, ad quality, partnerships, and performance reporting. The role guides programmatic managers, collaborates with integrated media and brand teams, supports DTC and HCP campaigns, and advances process improvements, diversity initiatives, and digital activation timelines.