Leads Pfizer’s organic social engagement strategy, governance, execution, measurement, and team development across branded and unbranded channels. Oversees editorial calendars, community management, moderation, safety escalation, content operations, compliance reviews, agency partners, performance analytics, and cross-functional collaboration with Communications, Marketing, Medical, Legal, Regulatory, and Safety teams.

Build and manage consumer CRM audiences, personalization, and data extensions in Salesforce Data Cloud for Pfizer’s owned-channel email campaigns. Partner with CRM strategists, Marketing Channel Delivery, Accenture, engineering, website, data science, and analytics teams. Manage audience intake and QA workflows, support data dictionaries, analyze campaign performance, and improve targeting strategies using CDP data, Salesforce Marketing Cloud analytics, and SQL.

Leads Pfizer’s enterprise brand strategy, reputation, go-to-market planning, integrated campaigns, and global brand identity governance. Partners with executives, therapeutic-area leaders, Corporate Communications, agencies, and vendors to align brand activity with business goals. Oversees campaign performance, media investment, brand standards, AI-enabled content applications, and a high-performing marketing team. Drives strategic storytelling, stakeholder engagement, innovation, and measurable brand growth across global markets.