Lead development and delivery of Airwallex's growth strategy in Singapore. Own growth dashboards and business reviews, map self-serve and product adoption journeys, define ICP and value propositions, run customer segmentation and competitor tracking, and partner with commercial, marketing, and regional strategy teams to drive measurable growth initiatives.

Own growth metrics and weekly business reviews, partnering with Data Science to build customer intelligence, segmentation, and prediction models. Translate deep analytics into experiments and growth plays across funnel, cohorts, retention, and LTV/CAC to drive measurable go-to-market outcomes.