Leads product marketing strategy for ZS platforms and products, including positioning, messaging, competitive analysis, go-to-market planning, product launches, demand generation, sales enablement, and performance optimization. Partners with product management, sales, customer success, and leadership while managing and developing a product marketing team. Requires extensive SaaS or platform product marketing experience and strong strategic, analytical, communication, and leadership skills.

Leads product demand generation for ZAIDYN and ZS’s product portfolio, developing integrated B2B campaigns across digital, ABM, events, alliances, email, paid media, social, webinars, and SEO. Manages campaign performance, attribution, budgets, pipeline contribution, and ROI while partnering with Product Marketing. Leads and develops the demand generation team, establishes campaign governance and processes, and uses post-campaign insights to improve marketing operations and scalability.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.