Lead go-to-market strategy and execution for the ZS Impact Institute, translating research into integrated B2B marketing campaigns, executive-facing messaging, and measurable KPIs. Manage editorial calendars, coordinate cross-functional activation of reports, events and programs, track performance, and optimize audience targeting while engaging senior stakeholders and subject-matter experts.

Lead content strategy for the ZS Impact Institute, translating research into thought leadership across formats. Own flagship reports, multi-channel execution, editorial direction, and content systems. Partner with SMEs, creative and digital teams, mentor writers, set editorial standards, and use analytics to measure and optimize performance. Support stakeholder engagement and senior leadership communications.