Leads go-to-market strategy for Gusto Business Insurance, owning customer research, segmentation, positioning, pricing, launches, adoption, and performance optimization. Partners with Product, Sales, Marketing, Finance, Growth, and Data Science to build scalable GTM processes and self-serve growth channels. Uses AI tools to accelerate research, content development, reporting, and insight synthesis while driving cross-functional alignment and measurable growth.

Own paid social strategy and execution across major platforms, managing multi-million-dollar budgets, attribution, creative testing, and full-funnel campaigns. Test emerging acquisition channels, use AI to improve marketing workflows, and partner cross-functionally to drive pipeline and revenue. Lead measurement, audience strategy, campaign optimization, landing-page alignment, and scalable paid acquisition playbooks.

Lead go-to-market strategy and experimentation for new products, offers, and market motions. Develop segmentation, positioning, pricing, and cross-product narratives; synthesize market and customer insights; coordinate Product, Sales, Growth, Marketing, and Customer Experience teams; establish processes for ambiguous initiatives; define success metrics; and optimize performance through iterative testing. The role focuses on proving product-market fit before handing successful motions to established product marketing teams.