Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, managing multimillion-dollar budgets and full-funnel campaigns. Lead creative testing, attribution, forecasting, and new-channel experimentation while driving pipeline and revenue outcomes. Develop AI-powered marketing workflows, partner with web, brand, sales, engineering, and communications teams, and ensure reliable tracking and measurement.

Lead go-to-market strategy and experimentation for new products, offers, and market motions. Develop segmentation, positioning, pricing, and cross-product narratives; synthesize market and customer insights; coordinate Product, Sales, Growth, Marketing, and Customer Experience teams; establish processes for ambiguous initiatives; define success metrics; and optimize performance through iterative testing. The role focuses on proving product-market fit before handing successful motions to established product marketing teams.