Lead growth and awareness initiatives for PupGum, focusing on creator/UGC strategy, partnerships, channel expansion, A/B experimentation, content creation, program management, and performance analysis to scale acquisition and brand impact.

Support launch and growth of PupGum through influencer/UGC programs, content creation, partnership management, PR support, and performance tracking and optimization across paid and organic channels.

The Growth Marketing Manager will optimize digital marketing strategies, manage Google Search and YouTube channels, and implement A/B testing to increase customer acquisition and drive measurable growth.