Lead go-to-market growth for PupGum by identifying, testing, and scaling awareness and acquisition channels outside core paid media. Manage influencer/UGC content, partnerships, PR, SEO, field activations, A/B testing, and end-to-end program execution. Track KPIs, synthesize insights, and coordinate cross-functionally to iterate strategies.

Own lifecycle strategy and execution for assigned product lines, building and optimizing email and SMS programs in Klaviyo. Manage audiences, QA, deliverability, compliance, testing, and measurement. Partner with design, analytics, and product to launch automated flows, improve retention, and drive repeat purchase revenue.

Lead and scale the creator partnerships program: implement a CRM, own contracting and negotiations, manage part-time contractors, allocate influencer budget, brief and review creator content across TikTok/Instagram/YouTube Shorts, and run gifting/seeding to drive earned coverage.