Own and scale YouTube, Search, Shopping, and emerging paid media channels to drive efficient customer acquisition. Develop testing roadmaps, manage budgets and pacing, evaluate creative and audience performance, reconcile attribution sources, build BI dashboards, and identify growth opportunities. Partner with creative, influencer, product, data, and platform teams to improve performance and diversify the media mix.

Manages influencer outreach, creator negotiations, briefs, content feedback, performance tracking, contracts, payments, and gifting. Supports public relations initiatives, press events, grassroots activations, community partnerships, and marketing campaigns. Collaborates cross-functionally, analyzes campaign results, and recommends improvements to grow brand awareness.

Develop and scale growth initiatives for PupGum across partnerships, PR, field activations, SEO, events, and organic channels. Manage external relationships, design website experimentation and A/B testing programs, coordinate cross-functional brand launches, and analyze KPIs to guide strategy. The role combines strategic planning, creative problem-solving, marketing execution, and project management in a fast-growing consumer e-commerce company.