Lead global marketing strategy and execution for Tech Licensing and B2B, driving partner/co-marketing, brand stewardship, PR, events, sales enablement, and building a high-performing team to scale Boses enterprise licensing business.

Lead product go-to-market strategy, global launches, and evergreen asset ecosystems for Bose Luxury brands. Manage owned properties and experiential programming, set global in-person experience standards and brand guidelines, support automotive partnerships, and drive cross-functional alignment to ensure cohesive, premium brand experiences that enable dealer and distributor success.

Lead global marketing planning and activation for Bose Luxury (McIntosh and Sonus faber). Develop unified activation roadmaps and annual/in-year marketing plans, prioritize retail and channel initiatives, lead regional marketing and training/GTM teams, create playbooks and activation frameworks, oversee campaigns, retail demos, partnerships, calendars and budgets, and track KPIs to inform optimization and dealer/distributor enablement.