Lead luxury brand partnership strategy and execution to drive visibility and desirability. Source, negotiate, and manage high-visibility integrations with hotels, clubs, and lifestyle brands. Develop campaigns, manage contracts, budgets, timelines, and KPIs, and collaborate cross-functionally with marketing, PR, product, and sales to deliver polished brand experiences.

Lead go-to-market strategy and execution for Bose Luxury products and owned brand properties. Manage global asset ecosystems, experiential properties (House of Sound, Sonus faber Factory), and develop experiential guidelines and playbooks. Partner cross-functionally to ensure consistent luxury brand positioning, drive launches that enable dealer success, and support automotive partnerships and brand integrations.

Lead strategy and execution for positioning Bose audio technology franchises. Translate R&D into clear value propositions, naming, and partner-ready narratives. Build scalable toolkits, sales enablement, training, and centralized messaging. Define KPIs, measure and iterate messaging, and support sales with customized technical collateral.