New York is one of the world's great tech innovation hubs and is arguably the most powerful city in finance. Inspired by veteran companies such as LearnVest and receiving mentorship from programs such abreas the Fintech Innovation Lab, fintech startups in NYC are shaking up the scene. Here are some of the most prominent leaders in NYC fintech, along with a few upstarts worth keeping an eye on.
Top Fintech Startups in NYC
What they do: Gemini’s platform allows traders to build their crypto portfolio.
How it’s changing fintech: Gemini offers traders a more regulated, secure and compliant way to trade assets, manage holdings, and set recurring buys. In doing so, the company allows traders to participate in the frontier of decentralized finance (DeFi).
What they do: Kensho Technologies builds tools that help people make objective, fact-based decisions.
How it’s changing fintech: The company’s suite of investigative analysis tools and machine learning algorithms, Visallo, helps analysts discover, visualize and understand complex relationships within large amounts of data.
What they do: SmartAsset helps users make smarter financial decisions by providing easy access to financial advisors and online tools so users can better understand their financial health.
How it’s changing fintech: The platform provides a wealth of resources through its website, from blogs and articles to online calculators, allowing visitors to dive deeper into financial education and improve their financial health over time.
What they do: Petal is a credit card and fintech company that utilizes multiple types of data to offer users more credit options. Because they analyze more financial data, Petal can offer higher limits to first time credit users or those without traditional credit scores.
How it's changing fintech: Petal helps users build a healthy credit history while staying on top of payments and under spending limits.
What they do: CB Insights uses software to mine data for a variety of industries, including finance to predict technology trends and aid companies in strategic planning.
How it's changing fintech: The startup enables economic development firms and investment banks to build target lists, pinpoint growing industries, identify future clients and predict emerging trends. With funding from the National Science Foundation and venture capital investors, CB Insights believes decisions should be based on more than the “three Gs,” (Google searches, gut instincts and guys with MBAs).
What they do: Addepar's flagship product is a centralized platform with which investors and their partners can maintain control over their key assets in all currencies.
How it’s changing fintech: Addepar's scalable system allows financial managers of all backgrounds unprecedented visibility into their finances, allowing them to transfer funds and share information with investors securely. Their track record of reliability and success has led them to be trusted by over 200 businesses and foundations across the United States, and their technologies have tracked over $550 billion in assets since their founding.
What they do: YieldStreet is a technology platform that provides access to asset-based investments.
How it’s changing fintech: YieldStreet allows you to participate in opportunities with low market correlation and target yields of 8-15% across litigation finance, real estate and other alternative asset classes. The company creates a unique experience for investors at every level and provides valuable diversification and strength to most portfolios.
What they do: Axoni is providing the world’s prominent financial institutions with full stack blockchain services, including workflow automation, data privacy, external integrations and high throughput.
How it’s changing fintech: Axoni is operating with the support of investors like Wells Fargo, J.P.Morgan, Citi, Goldman Sach and Fintech Collective to develop a new generation of capital markets technology.
What they do: StockTwits is a real-time communication platform for all-things finance and investing.
How it's changing fintech: Because StockTwits uses stock ticker symbols ($TSLA for Tesla, $FB for Facebook, etc.) like a hashtag, community members are able to access real-time data and news on all of their investments. Additionally, the platform acts as a social media outlet for the fintech community, where more than 40 million members exchange ideas about the market and talk about trending topics.
What they do: Policygenius helps users find the most effective, personalized insurance policy.
How it's changing fintech: Policygenius helps users choose the insurance policy that fits best for them. Those looking for life, disability, auto, homeowners and more have to fill out a small questionnaire and Policygenius will match them with the top three insurance policies for their needs.
What they do: Stash is a mobile investment platform that provides users with the freedom to invest in small amounts, learn about the markets and maintain a portfolio unique to them.
How it's changing fintech: Stash helps smaller investors get started with ETF’s, providing tips and tools along the way.
What they do: IEX is an equity trading platform that is the first registered Alternative Trading System (ATS) funded exclusively by a group of mutual funds, hedge funds, family offices and individuals.
How it's changing fintech: The company's technology is designed to neutralize predatory practices that occur with high-frequency trading. CEO Brad Katsuyama was prominently featured in author Michael Lewis' book Flash Boys: A Wall Street Revolt.
What they do: With a goal set upon optimizing investor relations, Imagineer Technology offers several products with intuitive dashboards to make challenges commonly faced by asset managers a thing of the past.
How it’s changing fintech: Imagineer Technology’s primary product line is comprised of three platforms: The Clienteer product provides CRM, fund marketing and investment relation tools, while WebVision provides fund marketing and reporting, and Professional Services brings bespoke services for project management, website design and branding power.
What they do: Before there was Bond Street, there was OnDeck. Since 2007, OnDeck's friendly B2B platform has been helping smaller, tech-savvy businesses get loans approved more quickly than any traditional bank is able to.
How it's changing fintech: After a successful fundraising round during a dark recession and going public in 2014, OnDeck is indisputably among the original giants in NYC fintech—one of the legacy companies that helped make the city's fintech boom a thing. Its legion of successful offspring owe it a debt, so to speak.
What they do: Abacus is a real-time expense reporting tool used to move money around the business.
How it's changing fintech: Abacus automates how businesses reimburse teams, implement expense reporting and reconcile corporate credit cards. The company makes it easy for employees to submit expense reports and even connect their personal or corporate cards all on their mobile device. Boxed, Dropbox and MailChimp use Abacus to streamline the employee payment process.
What they do: Many, many denizens of the tech startup world know the frustration of trading illiquid equity for cash. EquityZen brings together such employees and investors seeking access to valuable pre-IPO shares. It aims to maximize opportunity and minimize frustration and risk for shareholders, investors, and companies alike.
How they're changing fintech: EquityZen's booming success hasn't slowed its commitment to improving its own ecosystem — the company isn't too busy to travel the world attending relevant events, or even field public inquiries on the popular Q&A platform Quora.
What they do: If you can't say anything nice about predatory lenders, just thank them for inspiring Bread. With its network of merchants and friendly one-stop consumer interface, Bread allows consumers to set up monthly payment plans for much-needed provisions, emphasizing speed, transparency, and dignity for those in need.
How it's changing fintech: It isn't a bank, it isn't a credit card, and it definitely isn't a payday loan—it's a new sort of platform that treats financially challenged consumers with class, while providing merchants a means of working with them that is mutually beneficial for both parties. Although the overall economy has perked up in recent years, many still struggle from no fault of their own, and Bread's mission is more important than ever. The company recently netted a $126 million Series B.
What they do: Cadre connects individuals and institutions looking to invest in real estate with vetted brokers.
How it's changing fintech: Cadre’s method of connecting investors directly to real estate brokers allows for a more efficient transaction process. The company offers interested investors the ability to invest in quality properties all over the US.
What they do: Riskified is the world’s largest e-commerce fraud prevention solution. The company manages a suite of fraud prevention tools that allow businesses to build trustworthy brands.
How it's changing fintech: Riskified, trusted by leading e-commerce retailers like Finish Line and Canada Goose, allows companies to focus on building trustworthy customer service and sales experiences. The company’s machines use Artificial Intelligence in order to separate the fraudulent customers from the true customers.
What they do: OpenFin provides HTML5 runtime technology based on Google's Chromium open-source project, and is specifically tailored to the needs of the financial industry.
How it's changing fintech: The financial world has salivated over this sort of out-of-the-box container solution for decades. Now that it's working with some of the world's top banks and trading platforms, it's obvious that creative coders have a lot of value to companies that don't have the time to build this sort of product in-house.
What they do: Artivest is an investment platform that allows registered investment advisors to access private equity and hedge funds.
How it's changing fintech: The startup streamlines communication between advisors and clients, and allows access to an array of research materials from a single login. Artivest's technology is used by 150 advisory firms representing more than $500 billion in assets under management.
What they do: Deutsche Bank uses cutting-edge technology to become a 21st century financial institution. The company offers financial guidance to governments, major corporations and private individuals.
How it's changing fintech: Deutsche Bank’s technology team has developed algorithms to determine stock price changes to the microsecond and are working with other businesses to make the financial giant a technology-first bank.
What they do: The fast-growing Betterment aims to democratize investment for those who want to make extra cash or plan for retirement (and may not wear suits to work). Its fill-in-the-blank UX is about as simple as an investment platform can get.
How it's changing fintech: Betterment aims to build a portfolio designed to achieve optimal returns at every level of risk. That's certainly ambitious, but it seems to be working. Betterment relies on an array of tech-savvy strategies, including automation, and promises 4.30% higher returns than a typical DIY investor can expect. Currently, according to its own figures, over 150,000 customers invest $4 billion with Betterment.
What they do: Merrill Corporation provides due diligence software to some of the largest companies in the world, including Microsoft.
How it's changing fintech: The company provides the only SaaS for due diligence allowing companies to focus on making beneficial deals and protecting their financial information. The software allows institutions ranging from IPO’s to Venture Capital firms, to protect their investments and business dealings.
What they do: Fast-growing Fundera provides a marketplace for small-business loans. It works with a group of hand-picked and rigorously screened vendors, giving borrowers a safe place to comparison-shop and apply.
How it's changing fintech: Fundera emphasizes efficiency and transparency on both sides, and serves as a safe entry point into the world of "alternative lending" for frazzled new entrepreneurs. It's gotten big by thinking small. “We’re not interested in having 1,000 lenders,” said Fundera Head of Content Meredith Wood. “We just want the best in each product class.” It brings startup values into a tricky new world, and the model has proved so alluring that Fundera made our list of the top 50 NYC startups to watch.
What they do: Attune’s platform streamlines the insurance process for small businesses.
How it's changing fintech: Instead of requiring hundreds of questions, multiple weeks review and confusing policies, Attune makes it easy for small businesses to get insured. By only answering a few important questions, small companies can now be insured within minutes.
What they do: Big money meets big data at Plaid, an investment insights company that gathers a mind-blowing array of financial information in one smart, simple, visually intriguing platform.
How it's changing fintech: There's going to be a lot more financial data out there before there is less. A bright future awaits firms who know how to crunch it and can bring younger, less sophisticated investors into the financial world.
What they do: N26 simplifies the often-confusing modern banking experience.
How it's changing fintech: Equipped with the N26 card, members can easily track their payments, manage their finances and even take advantage of rewards from their phone. The mobile-friendly bank also offers useful features like upgraded safety processes and real-time spending notifications. Based is Berlin, N26 has recently entered the US market with its first office in NYC.
What they do: From the people who helped build Paypal and Skype comes Transferwise, a company that enables users to send money to other currencies with real exchange rates and no fees.
How it's changing fintech: Transferwise saves users up to 90% and allows them to dodge the fees that come with transferring money through banks or Western Union.
What they do: Although it may seem as though no one carries cash anymore, anyone who's frequented enough businesses knows that accepting iOS, Android, or even plastic credit card payments can be a challenge when the right software and hardware isn't in place. CardFlight helps integrate mobile payments for real-world commerce with a range of products, from developer tools to turnkey solutions.
How it's changing fintech: With a tight focus on all things point-of-sale, CardFlight provides merchants with the technology they need to accept POS mobile payments, enabling them to march boldly and safely into a cash-free future.
What they do: The Bitcoin Mercantile Exchange (BitMEX) is a Bitcoin derivatives trading platform.
How it's changing fintech: The company’s platform is currently the largest crypto derivatives platform available. Traders can buy or sell crypto like Bitcoin, Ethereum or Ripple. Over the last 30 days, BitMEX has facilitated over $77 billion in crypto trades.
What they do: Operating online for over two decades, Bankrate.com is an experienced financial destination for users who need to compare rates on car loans, credit cards, mortgages, home equity loans, savings accounts and more.
How it's changing fintech: Bankrate hosts more than 15 million visitors a month, offering comparison rates, as well as objective content, to aid in important financial decisions.
What they do: According to its stated mission, LearnVest exists "to make financial planning affordable, accessible, and even delightful." Its journey starts with three simple goals: manage debt, save money for emergencies, and retire comfortably. Customized planning and coaching are offered to help users expand from there.
How it's changing fintech: Founded in 2007, LearnVest was an early entrant to the personal investment boom. Even after being acquired by Northwestern Mutual in 2015, it remains one of the highest-profile and most influential players on the NYC fintech scene.
What they do: Bloomberg is a leader in global business and financial information, providing technology, data and tools to solve the industry’s biggest problems.
How it's changing fintech: Bloomberg has been an innovator since its inception in the early 80s. Bloomberg was the first to provide investors with real-time financial information through the Bloomberg Terminal and today, they continue to develop new products and produce billions of market data messages all while delivering the latest industry news and research.
What they do: Appway provides a platform upon which financial institutions of all sizes can build unique and scaleable business applications that enhance customer experience while adapting to changing compliance rules.
How it’s changing fintech: "Appway Onboarding" addresses the pain of opening a bank account online by fully automating previously manual processes and facilitating collaboration between departments to increase speed and reduce errors.
What they do: TradingScreen connects buy-side and sell-side clients through a global network and cloud-based execution management infrastructure. The broker-neutral SaaS solution is designed to handle any asset class, as well as shifts in the market.
How it’s changing fintech: For nearly 20 years TradingScreen has helped major banks, brokerage firms and exchanges around the world implement its low-latency platform, improving market access and reducing costs.
What they do: Bond Street Marketplace gives smaller businesses simple, transparent, and fair access to loans. Using technology, data, and design, it presents a friendlier loan application experience and takes as little as a week to provide startups with the cash they need to survive and grow.
How it's changing fintech: Headed by two finance veterans and a former engineer at Venmo, Bond Street is in a unique position to transform the world of small business investment and to grow the larger economy. It aims to create a loan experience for startups that is less like an FBI interrogation and more like two founders talking shop.
What they do: SeedInvest is a platform that brings together investors and startups through the power of crowdfunding. With a network of more than 17,000 accredited investors, it handles seed, early-stage, later-stage, and equity crowdfunding rounds in sectors including hardware, software, health tech, fintech and even cutting-edge fields such as robotics and virtual reality.
How it's changing fintech: The SeedInvest process is as simple as it can be: join for free, browse deals, do your homework and invest. At a $25,000 minimum, you can be a small-scale VC using only your smartphone. SeedInvest was on the front lines to pass the JOBS Act and works hard to democratize the investment market while keeping it exciting and secure. And if that's not impressive enough, even Mark Cuban uses it.
What they do: TradeBlock is a new sort of international currency analysis company with a special focus on bitcoin and other cryptocurrencies.
How it's changing fintech: With a position on the financial mountaintop that is NYC, TradeBlock is in a unique position to make sense of an exciting and rapidly changing landscape, giving old-school financial pros the information and tools they need to make sense of it all.
What they do: Axial is an online business development platform, as well as a social network of sorts, that focuses on anyone who runs, advises, acquires, or finances private companies. Founded in 2009, it is now the largest hub of its kind.
How it's changing fintech: With the volume and geographic disparity of promising private companies and their potential partners—to say nothing of the significant workloads they face day-to-day— leveraging social networking in this space is a no-brainer. Axial is focused around the entire process from (virtual) handshake to closed deal, and has built a network of over 20,000 professionals.
What they do: New Yorkers love dining out, but they know a lot of their fellow citizens don't have the means to satisfy their own hunger quite so easily. Spare is an iOS app that rounds up local food and drink bills to the nearest dollar and scrapes off the change to fight hunger in the city. It partners with local charities and merchants, who provide incentives to its most generous users, such as a free cocktail to customers who donate three times a month.
How it's changing fintech: With mobile finance apps becoming pervasive, more users are paying closer attention to their receipts—and more startups will begin to look for new ways to help spread the wealth when they can. Spare co-founder Andra Tomsa took on that challenge early, reaching out to local tech leaders and pivoting before ultimately figuring out a system that feeds thousands of hungry New Yorkers. Look for her generous can-do spirit to be highly influential as mobile finance matures.
What they do: Debitize is a breakthrough personal finance management tool that goes beyond even the whiz-bang analytics of Mint and the like in helping consumers spend responsibly. It essentially transforms credit cards into debit cards. Frequent flier miles and other benefits accrue as usual, but Debitize automatically backs up every plastic purchase with real money from your checking account, making sure your balance is paid in full each month.
How it's changing fintech: Even if our dads warned us to never spend money we don't have, a lot of us do anyway. According to 2015 Federal Reserve statistics, Americans carry a whopping total of $935.6 billion in revolving credit card debt, and some of us know all too well how that can chip away at our finances, opportunities and lives over time. More than any other existing consumer financial product, Debitize has the potential to transform the lives of individuals who struggle the most with their money.
What they do: Trusted Insight brings the power of social sharing and peer networking to the investment sector. Its platform is designed to help finance professionals cultivate selective peer networks, perform streamlined due diligence, and explore career opportunities.
How it's changing fintech: Trusted Insight provides a range of membership options for all career stages, from a $99/month professional option to a full-access $999/month elite package for major players. It affirms New York's status as a global point of connection and full-service on-ramp for the entire financial sector, including its most tech-savvy young pros.
What they do: Founded with a mission to fundamentally alter the banking process and a credo that "you shouldn't have to pay money to spend your own money," Moven is one of the most sophisticated personal finance products around. It comes with a bank account, a debit card, and a multifaceted suite of monitoring tools, helping customers keep track of their spending habits, while removing frustration and fees along the way.
How it's changing fintech: Mobile banking is ubiquitous, and Moven is poised to do it with more speed and sophistication than established banking giants can dream of. It is aggressively challenging out-of-date practices, and had time after an impressive $12M investment round last year to throw a pretty sweet-looking holiday party. Who said finance has to be dull?
What they do: Thinknum monitors information on companies and markets to facilitate data-driven investment. Want to know what kind of day your favorite company had, or who's primed to benefit from political shakeups in faraway towns? Thinknum will tell you, with user-friendly charts and animations.
How it's changing fintech: Thinknum products provide tech-savvy young bankers with access to the sort of crucial financial models that old pros developed behind the scenes, facilitating more collaborative evaluations with a nod to open-source repositories such as GitHub. In an era of continuing speed and uncertainty, it's easy to see the promise in this approach.
What they do: Onevest's original mission is to democratize the startup investment in anticipation of the JOBS Act - Title III, which will bring non-accredited investors into the mix for entrepreneurs. But accredited and even very traditional investors are curious about the startup landscape. In tribute to a simplified approach, Onevest's ecosystem has swollen to 15,000 investors and 80,000 entrepreneurs already.
How it's changing fintech: Challenging the Confucian dictum that "the man who chases two rabbits catches neither," Onevest has had wild success courting startups and investors alike by providing specially designed communities for both, while streamlining the system for all. It has gained accolades throughout the financial press and many imitators to come.
What they do: True to its name, Openfolio brings the power of networks and the wisdom of crowds to the often confusing and intimidating world of personal investing. Download the iOS app and track your 401K, IRA, and personal accounts against the rest of its 60,000-strong community with no shared numbers or security concerns.
How it's changing fintech: A thriving peer community can help demystify the rough patches and expose opportunities that individuals might not catch wind of on their own. As the landscape opens up for younger, less hardened, more connected investors, who tend to be particularly drawn to tech startups, expect platforms such as Openfolio to gain prominence.
What they do: Even as paper checks have gone the way of the town circular, sending and accepting electronic payments can still be a hassle for everyone involved, whether because of delays, fees, or other issues. Zipmark aims to make sending and receiving digital payments as secure, transparent, and inexpensive as possible on both sides, starting at 50 cents per transaction.
How it's changing fintech: Zipmark is only as strong as its merchant network, so look for it to court new vendors. Already in 2016, the company has unlocked Zipmark Embed with organization enrollment, making it easier for merchants to integrate the technology with existing infrastructure and bring us all closer to a cashless tomorrow.
What they do: PayPerks is a web-based financial services firm focused specifically on low- to middle-income consumers. It offers financial management services to help them stay on track and sweepstakes to add a pinch of excitement.
How they're changing fintech: While many flourish in the digital economy, those in the lower brackets may worry about falling through the cracks. The good news? Most have smartphones of their own, along with services such as PayPerks to address their specific needs. With access to the right tools, a rising tide can lift all boats.
What they do: TruMid describes itself as "a revolutionary electronic trading marketplace for corporate bonds," but don't worry, its team has a combined 100 years of experience selling and buying, so they're not going to do anything too crazy. Its deep relationships have helped it build a strong community devoted to real liquidity and open access.
How it's changing fintech: An "all-to-all" platform, TruMid allows buy-side and sell-side users to work with each other securely. It is a relatively new company with a strong mission: to create enough liquidity and access to alter credit markets forever. After two hugely successful funding rounds, investors are eager to see where it's headed.
What they do: CommonBond is a marketplace that reduces the costs of student loans for borrowers and cuts investors in on the action. It can save borrowers more than $14,000 over the life of a loan, making it much easier for skilled and talented grads to take on the risk of moving into, say, the fintech startup world.
How it's changing fintech: Many tech professionals have long regarded student loans as an inevitable hassle akin to litter or finding cheap Manhattan parking. CommonBond has reaped great rewards by challenging a fusty establishment and helping students in need through its Pencils of Promise partnership. When the frustrations are so notorious and the stakes are so high, expect many more to follow its model.
What they do: Volant provides proprietary trading, technology and execution services to global markets. The technology analyzes huge amounts of data to find trading opportunities, value derivative sets and stream quotes to exchanges around the world, at all hours.
How it's changing fintech: Everyone from programmers to traders collaborate and work side-by-side at Volant to build the most innovative approaches.
What they do: Venmo is a mobile app that allows users to quickly and safely send and receive money with friends, family or any other Venmo user.
How it's changing fintech: Acquired by Braintree in 2012, Venmo makes “IOUs” a thing of the past. The app enables those without mobile banking capabilities to sync their bank accounts, debit or credit cards and share payments with anyone.