60 Fintech Companies in NYC Shaking Up Finance
New York is one of the world's great tech innovation hubs and is arguably the most powerful city in finance. Inspired by veteran companies such as LearnVest and receiving mentorship from programs such as the Fintech Innovation Lab, fintech startups in NYC are shaking up the scene. Here are some of the most prominent leaders in NYC fintech, along with a few upstarts worth keeping an eye on.
Top Fintech Startups in NYC
- Pitchbook Data
What they do: Reorg provides financial and legal professionals with articles, breaking news alerts, data and other credit market intelligence. Its team members aim to turn complex information about the credit lifecycle into meaningful, expert analysis that subscribers can understand and act on.
How it’s changing fintech: The company serves more than 28,000 professionals working in markets worldwide. That includes investment bankers, capital market lawyers and portfolio managers. Reorg says it is committed to helping them “make better business decisions.”
What they do: Northwestern Mutual provides underwriting services, insurance products, and other financial solutions to everyday consumers. Additionally, when clients have questions about reaching solid financial ground, they can utilize the advice from Northwestern Mutual’s financial representatives.
How it’s changing fintech: Because clients have come to expect fast and efficient service, Northwestern Mutual has embraced a tech-first approach. Now clients can access insurance plans, set financial goals, and keep track of their financial habits all through online and mobile formats.
What they do: The D.E. Shaw group is a global investment and technology firm that supports its clients with diverse investment options, ranging from alternative investments to long-oriented investments.
How it’s changing fintech: Blending data analysis with financial services, the D.E. Shaw group has transformed the investment landscape. State-of-the-art tools like Jupyter and IPython enable the firm to analyze investment options and pinpoint the best next steps for its clients.
What they do: Residing at the crossroads of financial services and technology, Capco modernizes financial groups with advanced solutions. The firm guides clients through the transition to embracing the latest technologies while ensuring these tools increase revenue and efficiency within the work environment.
How it’s changing fintech: Businesses are gaining an advantage from Capco’s cutting-edge thinking. Capco specializes in areas like IT infrastructure, data analysis, and revenue generation. As a result, companies can rely on Capco to align their digital transformation efforts with goals to improve their overall financial performance.
What they do: Clear Street has designed a trading platform for customers to effortlessly complete transactions involving U.S. equities and options. Customers can enjoy competitive rates and electronic trading that is transparent, allowing traders to get started quickly.
How it’s changing fintech: With Clear Street’s platform, customers can access excellent service and prices for execution, securities lending, and margin financing. Intuitive financial reports provide a comprehensive picture of one’s portfolio, allowing customers more control and flexibility during the trading process.
What they do: Loan Street has developed a solution that makes it easier for community lenders to share loans and support often underserved neighborhoods. Credit unions, banks, direct lenders, and loan investors can now access financial reports and finalize deals at a faster pace.
How it’s changing fintech: With a single platform, organizations are able to detect event information, adjust loan terms, automate reporting, and more. LoanStreet’s efficient and secure platform removes uncertainty and manual work, creating frictionless experiences for lenders and their customers.
What they do: For those who have to manage their own finances, Lili is providing a convenient way to operate. Freelancers and small business owners can access bank accounts, debit cards, mobile and cash deposit options, and more.
How it’s changing fintech: With the Lili mobile app, independent professionals can stay on top of their finances. The app connects to popular digital payment platforms, delivering faster access to online funds. In addition, the Lili tax bucket feature sets aside a personalized amount for tax season, ensuring users are ready for any upcoming tax responsibilities.
What they do: To make the funding landscape more accessible, Biz2Credit is on a mission to support the financial needs of small businesses. The organization makes customized funding methods available to clients just 48 hours after approval. As a result, Biz2Credit has produced over $7 billion in small business loans and financing.
How it’s changing fintech: An automated funding platform enables owners to apply for funds after completing a quick profile and application. Biz2Credit then tailors its offerings to the situation of each company, boosting businesses with working capital, term loan, and CRE loan options.
What they do: January removes distrust from the debt-collecting process, providing a platform that caters to the unique needs of borrowers and creditors.
How it’s changing fintech: Recovering debt becomes a convenient endeavor, thanks to the transparent platform of Janurary. Borrowers can personalize their experiences, creditors can remain compliant with government laws, and both parties can enjoy a frictionless process when it comes to sensitive financial transactions.
What they do: NYDIG operates an end-to-end financial services platform dedicated entirely to Bitcoin.
How it’s changing fintech: In addition to offering brokerage and mining services, NYDIG’s platform features asset management, custody, execution, derivatives, financing, research and advisory capabilities, enabling people and institutions to keep their assets secure while growing.
What they do: Alloy operates a powerful Identity Decisioning Platform that enables banks and fintech companies to automate the decision-making process so they can spend more time working with meaningful customers and less time outmaneuvering fraud.
How it’s changing fintech: The platform runs on a single API that connects bank and fintech customers to the right data that helps them understand their customers’ behaviors as soon as they’re onboarded, leading to better conversions and less fraud while also making onboarding a breeze.
What they do: After decades of phone-based trading, MarketAxess has created a fully electronic marketplace that is changing how the $100+ trillion credit market trades bonds. Its developers are directly responsible for modernizing the trading platform and moving the bond market into the 21st century, empowering more than 1,800 global clients to trade bonds and additional fixed-income instruments more efficiently across numerous time zones and regions.
How it’s changing fintech: Unlike the majority of equities trading, only 20-25% of corporate bond trading occurs electronically. Simply put, the growth potential is enormous, and MarketAxess is at the forefront of using technological innovation to change user behavior and completely transform the market.
What they do: Chainalysis helps uncover obscurities in the cryptocurrency marketplace by producing software, services, data and research that allows government agencies, exchanges, financial institutions and companies to better understand the real-world entities behind crypto transactions. The data platform features powerful tools for accomplishing investigation, compliance and risk management and has been instrumental in solving some of the world’s most high-profile cyber criminal cases.
What they do: Ocrolus utilizes automation to analyze financial documents with 99+% accuracy, virtually eliminating errors found in the manual review process.
How it’s changing fintech: The platform analyzes everything from bank statements to pay stubs, tax documents and mortgage forms with ease, combining pattern recognition and data verification capabilities to create robust products with enormous potential.
What they do: Addepar's flagship product is a centralized platform with which investors and their partners can maintain control over their key assets in all currencies.
How it’s changing fintech: Addepar's scalable system allows financial managers of all backgrounds unprecedented visibility into their finances, allowing them to transfer funds and share information with investors securely. Their track record of reliability and success has led them to be trusted by over 200 businesses and foundations across the United States, and their technologies have tracked over $550 billion in assets since their founding.
What they do: PitchBook Data provides a more insightful way to research companies, deals, funds and investors in the private and public markets.
How it’s changing fintech: The company’s analysis helps professionals in venture capital find thorough price-to-earnings ratios, discover recent mergers/acquisitions and execute opportunities, leading to better overall decision making.
What they do: Attune’s platform streamlines the insurance process for small businesses.
How it's changing fintech: Instead of requiring hundreds of questions, multiple weeks review and confusing policies, Attune makes it easy for small businesses to get insured. By only answering a few important questions, small companies can now be insured within minutes.
What they do: Landis helps people attain their dream home by working with agents to purchase properties as an intermediary party.
How it’s changing fintech: Once approved, Landis will purchase a property and rent it to the user for a period of one year, with a portion of the rent acting as a down payment on the property — streamlining the transition from rent payments to mortgage payments.
What they do: Gemini’s platform allows traders to build their crypto portfolio.
How it’s changing fintech: Gemini offers traders a more regulated, secure and compliant way to trade assets, manage holdings, and set recurring buys. In doing so, the company allows traders to participate in the frontier of decentralized finance (DeFi).
What they do: Kensho Technologies builds tools that help people make objective, fact-based decisions.
How it’s changing fintech: The company’s suite of investigative analysis tools and machine learning algorithms, Visallo, helps analysts discover, visualize and understand complex relationships within large amounts of data.
What they do: Better.com makes it possible for people to access the tools needed for homeownership without getting boxed out by unnecessary fees.
How its changing fintech: With services including mortgage lending, real estate, title insurance and homeowner’s insurance, Better.com provides instant loan estimates and access to dedicated real estate agents with no commission fees and a focus on radical transparency.
What they do: SmartAsset helps users make smarter financial decisions by providing easy access to financial advisors and online tools so users can better understand their financial health.
How it’s changing fintech: The platform provides a wealth of resources through its website, from blogs and articles to online calculators, allowing visitors to dive deeper into financial education and improve their financial health over time.
What they do: Petal is a credit card and fintech company that utilizes multiple types of data to offer users more credit options. Because they analyze more financial data, Petal can offer higher limits to first time credit users or those without traditional credit scores.
How it's changing fintech: Petal helps users build a healthy credit history while staying on top of payments and under spending limits.
What they do: CB Insights uses software to mine data for a variety of industries, including finance to predict technology trends and aid companies in strategic planning.
How it's changing fintech: The startup enables economic development firms and investment banks to build target lists, pinpoint growing industries, identify future clients and predict emerging trends. With funding from the National Science Foundation and venture capital investors, CB Insights believes decisions should be based on more than the “three Gs,” (Google searches, gut instincts and guys with MBAs).
What they do: YieldStreet is a technology platform that provides access to asset-based investments.
How it’s changing fintech: YieldStreet allows you to participate in opportunities with low market correlation and target yields of 8-15% across litigation finance, real estate and other alternative asset classes. The company creates a unique experience for investors at every level and provides valuable diversification and strength to most portfolios.
What they do: Policygenius helps users find the most effective, personalized insurance policy.
How it's changing fintech: Policygenius helps users choose the insurance policy that fits best for them. Those looking for life, disability, auto, homeowners and more have to fill out a small questionnaire and Policygenius will match them with the top three insurance policies for their needs.
What they do: Stash is a mobile investment platform that provides users with the freedom to invest in small amounts, learn about the markets and maintain a portfolio unique to them.
How it's changing fintech: Stash helps smaller investors get started with ETF’s, providing tips and tools along the way.
What they do: IEX is an equity trading platform that is the first registered Alternative Trading System (ATS) funded exclusively by a group of mutual funds, hedge funds, family offices and individuals.
How it's changing fintech: The company's technology is designed to neutralize predatory practices that occur with high-frequency trading. CEO Brad Katsuyama was prominently featured in author Michael Lewis' book Flash Boys: A Wall Street Revolt.
What they do: Many, many denizens of the tech startup world know the frustration of trading illiquid equity for cash. EquityZen brings together such employees and investors seeking access to valuable pre-IPO shares. It aims to maximize opportunity and minimize frustration and risk for shareholders, investors, and companies alike.
How they're changing fintech: EquityZen's booming success hasn't slowed its commitment to improving its own ecosystem — the company isn't too busy to travel the world attending relevant events, or even field public inquiries on the popular Q&A platform Quora.
What they do: If you can't say anything nice about predatory lenders, just thank them for inspiring Bread. With its network of merchants and friendly one-stop consumer interface, Bread allows consumers to set up monthly payment plans for much-needed provisions, emphasizing speed, transparency, and dignity for those in need.
How it's changing fintech: It isn't a bank, it isn't a credit card, and it definitely isn't a payday loan—it's a new sort of platform that treats financially challenged consumers with class, while providing merchants a means of working with them that is mutually beneficial for both parties. Although the overall economy has perked up in recent years, many still struggle from no fault of their own, and Bread's mission is more important than ever. The company recently netted a $126 million Series B.
What they do: Cadre connects individuals and institutions looking to invest in real estate with vetted brokers.
How it's changing fintech: Cadre’s method of connecting investors directly to real estate brokers allows for a more efficient transaction process. The company offers interested investors the ability to invest in quality properties all over the US.
What they do: Riskified is the world’s largest e-commerce fraud prevention solution. The company manages a suite of fraud prevention tools that allow businesses to build trustworthy brands.
How it's changing fintech: Riskified, trusted by leading e-commerce retailers like Finish Line and Canada Goose, allows companies to focus on building trustworthy customer service and sales experiences. The company’s machines use Artificial Intelligence in order to separate the fraudulent customers from the true customers.
What they do: Deutsche Bank uses cutting-edge technology to become a 21st century financial institution. The company offers financial guidance to governments, major corporations and private individuals.
How it's changing fintech: Deutsche Bank’s technology team has developed algorithms to determine stock price changes to the microsecond and are working with other businesses to make the financial giant a technology-first bank.
What they do: The fast-growing Betterment aims to democratize investment for those who want to make extra cash or plan for retirement (and may not wear suits to work). Its fill-in-the-blank UX is about as simple as an investment platform can get.
How it's changing fintech: Betterment aims to build a portfolio designed to achieve optimal returns at every level of risk. That's certainly ambitious, but it seems to be working. Betterment relies on an array of tech-savvy strategies, including automation.
What they do: SeedInvest is a platform that brings together investors and startups through the power of crowdfunding. With a network of more than 17,000 accredited investors, it handles seed, early-stage, later-stage, and equity crowdfunding rounds in sectors including hardware, software, health tech, fintech and even cutting-edge fields such as robotics and virtual reality.
How it's changing fintech: The SeedInvest process is as simple as it can be: join for free, browse deals, do your homework and invest. At a $25,000 minimum, you can be a small-scale VC using only your smartphone. SeedInvest was on the front lines to pass the JOBS Act and works hard to democratize the investment market while keeping it exciting and secure. And if that's not impressive enough, even Mark Cuban uses it.
What they do: OpenFin provides HTML5 runtime technology based on Google's Chromium open-source project, and is specifically tailored to the needs of the financial industry.
How it's changing fintech: The financial world has salivated over this sort of out-of-the-box container solution for decades. Now that it's working with some of the world's top banks and trading platforms, it's obvious that creative coders have a lot of value to companies that don't have the time to build this sort of product in-house.
What they do: Before there was Bond Street, there was OnDeck. Since 2007, OnDeck's friendly B2B platform has been helping smaller, tech-savvy businesses get loans approved more quickly than any traditional bank is able to.
How it's changing fintech: After a successful fundraising round during a dark recession and going public in 2014, OnDeck is indisputably among the original giants in NYC fintech—one of the legacy companies that helped make the city's fintech boom a thing. Its legion of successful offspring owe it a debt, so to speak.
What they do: Axial is an online business development platform, as well as a social network of sorts, that focuses on anyone who runs, advises, acquires, or finances private companies. Founded in 2009, it is now the largest hub of its kind.
How it's changing fintech: With the volume and geographic disparity of promising private companies and their potential partners—to say nothing of the significant workloads they face day-to-day— leveraging social networking in this space is a no-brainer. Axial is focused around the entire process from (virtual) handshake to closed deal, and has built a network of over 20,000 professionals.
What they do: Axoni is providing the world’s prominent financial institutions with full stack blockchain services, including workflow automation, data privacy, external integrations and high throughput.
How it’s changing fintech: Axoni is operating with the support of investors like Wells Fargo, J.P.Morgan, Citi, Goldman Sach and Fintech Collective to develop a new generation of capital markets technology.
What they do: StockTwits is a real-time communication platform for all-things finance and investing.
How it's changing fintech: Because StockTwits uses stock ticker symbols ($TSLA for Tesla, $FB for Facebook, etc.) like a hashtag, community members are able to access real-time data and news on all of their investments. Additionally, the platform acts as a social media outlet for the fintech community, where more than 40 million members exchange ideas about the market and talk about trending topics.
What they do: Artivest is an investment platform that allows registered investment advisors to access private equity and hedge funds.
How it's changing fintech: The startup streamlines communication between advisors and clients, and allows access to an array of research materials from a single login. Artivest's technology is used by 150 advisory firms representing more than $500 billion in assets under management.
What they do: Fast-growing Fundera provides a marketplace for small-business loans. It works with a group of hand-picked and rigorously screened vendors, giving borrowers a safe place to comparison-shop and apply.
How it's changing fintech: Fundera emphasizes efficiency and transparency on both sides, and serves as a safe entry point into the world of "alternative lending" for frazzled new entrepreneurs. It's gotten big by thinking small. “We’re not interested in having 1,000 lenders,” said Fundera Head of Content Meredith Wood. “We just want the best in each product class.” It brings startup values into a tricky new world, and the model has proved so alluring that Fundera made our list of the top 50 NYC startups to watch.
What they do: Big money meets big data at Plaid, an investment insights company that gathers a mind-blowing array of financial information in one smart, simple, visually intriguing platform.
How it's changing fintech: There's going to be a lot more financial data out there before there is less. A bright future awaits firms who know how to crunch it and can bring younger, less sophisticated investors into the financial world.
What they do: From the people who helped build Paypal and Skype comes Transferwise, a company that enables users to send money to other currencies with real exchange rates and no fees.
How it's changing fintech: Transferwise saves users up to 90% and allows them to dodge the fees that come with transferring money through banks or Western Union.
What they do: Although it may seem as though no one carries cash anymore, anyone who's frequented enough businesses knows that accepting iOS, Android, or even plastic credit card payments can be a challenge when the right software and hardware isn't in place. CardFlight helps integrate mobile payments for real-world commerce with a range of products, from developer tools to turnkey solutions.
How it's changing fintech: With a tight focus on all things point-of-sale, CardFlight provides merchants with the technology they need to accept POS mobile payments, enabling them to march boldly and safely into a cash-free future.
What they do: The Bitcoin Mercantile Exchange (BitMEX) is a Bitcoin derivatives trading platform.
How it's changing fintech: The company’s platform is currently the largest crypto derivatives platform available. Traders can buy or sell crypto like Bitcoin, Ethereum or Ripple. Over the last 30 days, BitMEX has facilitated over $77 billion in crypto trades.
What they do: Operating online for over two decades, Bankrate.com is an experienced financial destination for users who need to compare rates on car loans, credit cards, mortgages, home equity loans, savings accounts and more.
How it's changing fintech: Bankrate hosts more than 15 million visitors a month, offering comparison rates, as well as objective content, to aid in important financial decisions.
What they do: According to its stated mission, LearnVest exists "to make financial planning affordable, accessible, and even delightful." Its journey starts with three simple goals: manage debt, save money for emergencies, and retire comfortably. Customized planning and coaching are offered to help users expand from there.
How it's changing fintech: Founded in 2007, LearnVest was an early entrant to the personal investment boom. Even after being acquired by Northwestern Mutual in 2015, it remains one of the highest-profile and most influential players on the NYC fintech scene.
What they do: Bloomberg is a leader in global business and financial information, providing technology, data and tools to solve the industry’s biggest problems.
How it's changing fintech: Bloomberg has been an innovator since its inception in the early 80s. Bloomberg was the first to provide investors with real-time financial information through the Bloomberg Terminal and today, they continue to develop new products and produce billions of market data messages all while delivering the latest industry news and research.
What they do: Bond Street Marketplace gives smaller businesses simple, transparent, and fair access to loans. Using technology, data, and design, it presents a friendlier loan application experience and takes as little as a week to provide startups with the cash they need to survive and grow.
How it's changing fintech: Headed by two finance veterans and a former engineer at Venmo, Bond Street is in a unique position to transform the world of small business investment and to grow the larger economy. It aims to create a loan experience for startups that is less like an FBI interrogation and more like two founders talking shop.
What they do: TradeBlock is a new sort of international currency analysis company with a special focus on bitcoin and other cryptocurrencies.
How it's changing fintech: With a position on the financial mountaintop that is NYC, TradeBlock is in a unique position to make sense of an exciting and rapidly changing landscape, giving old-school financial pros the information and tools they need to make sense of it all.
What they do: Founded with a mission to fundamentally alter the banking process and a credo that "you shouldn't have to pay money to spend your own money," Moven is one of the most sophisticated personal finance products around. It comes with a bank account, a debit card, and a multifaceted suite of monitoring tools, helping customers keep track of their spending habits, while removing frustration and fees along the way.
How it's changing fintech: Mobile banking is ubiquitous, and Moven is poised to do it with more speed and sophistication than established banking giants can dream of. It is aggressively challenging out-of-date practices, and had time after an impressive $12M investment round last year to throw a pretty sweet-looking holiday party. Who said finance has to be dull?
What they do: Thinknum monitors information on companies and markets to facilitate data-driven investment. Want to know what kind of day your favorite company had, or who's primed to benefit from political shakeups in faraway towns? Thinknum will tell you, with user-friendly charts and animations.
How it's changing fintech: Thinknum products provide tech-savvy young bankers with access to the sort of crucial financial models that old pros developed behind the scenes, facilitating more collaborative evaluations with a nod to open-source repositories such as GitHub. In an era of continuing speed and uncertainty, it's easy to see the promise in this approach.
What they do: Onevest's original mission is to democratize the startup investment in anticipation of the JOBS Act - Title III, which will bring non-accredited investors into the mix for entrepreneurs. But accredited and even very traditional investors are curious about the startup landscape. In tribute to a simplified approach, Onevest's ecosystem has swollen to 15,000 investors and 80,000 entrepreneurs already.
How it's changing fintech: Challenging the Confucian dictum that "the man who chases two rabbits catches neither," Onevest has had wild success courting startups and investors alike by providing specially designed communities for both, while streamlining the system for all. It has gained accolades throughout the financial press and many imitators to come.
What they do: True to its name, Openfolio brings the power of networks and the wisdom of crowds to the often confusing and intimidating world of personal investing. Download the iOS app and track your 401K, IRA, and personal accounts against the rest of its 60,000-strong community with no shared numbers or security concerns.
How it's changing fintech: A thriving peer community can help demystify the rough patches and expose opportunities that individuals might not catch wind of on their own. As the landscape opens up for younger, less hardened, more connected investors, who tend to be particularly drawn to tech startups, expect platforms such as Openfolio to gain prominence.
What they do: TruMid describes itself as "a revolutionary electronic trading marketplace for corporate bonds," but don't worry, its team has a combined 100 years of experience selling and buying, so they're not going to do anything too crazy. Its deep relationships have helped it build a strong community devoted to real liquidity and open access.
How it's changing fintech: An "all-to-all" platform, TruMid allows buy-side and sell-side users to work with each other securely. It is a relatively new company with a strong mission: to create enough liquidity and access to alter credit markets forever. After two hugely successful funding rounds, investors are eager to see where it's headed.
What they do: Volant provides proprietary trading, technology and execution services to global markets. The technology analyzes huge amounts of data to find trading opportunities, value derivative sets and stream quotes to exchanges around the world, at all hours.
How it's changing fintech: Everyone from programmers to traders collaborate and work side-by-side at Volant to build the most innovative approaches.
What they do: Venmo is a mobile app that allows users to quickly and safely send and receive money with friends, family or any other Venmo user.
How it's changing fintech: Acquired by Braintree in 2012, Venmo makes “IOUs” a thing of the past. The app enables those without mobile banking capabilities to sync their bank accounts, debit or credit cards and share payments with anyone.