Top Demand Generation Manager Jobs in NYC, NY

The Principal Demand Generation Manager collaborates with various marketing teams to execute strategic demand generation plans, ensuring alignment with company goals and driving measurable growth through data insights.

The Demand Generation Specialist will own AI-driven lifecycle and nurture programs, executing multi-channel campaigns, conducting data analysis, and partnering cross-functionally to improve user engagement and conversion.

Own and execute multi-channel demand generation programs to drive awareness, qualified leads, and pipeline for K-12 school sales. Develop ABM, email, paid, content, events, and analytics-driven campaigns; align with sales; manage reporting, attribution, and event marketing; optimize funnel performance and partner with cross-functional teams to measure marketing-sourced revenue and ROI.

Build and run CloudLabs' demand generation engine across paid channels, SEO, content, webinars, and nurture. Own MQL-to-SQL funnel, HubSpot automation, lead scoring/routing, campaign execution for target segments, and report on CAC, pipeline contribution, and ROI while partnering with Product Marketing and Sales.

Lead strategy and execution of integrated B2B demand-generation campaigns across digital and partner channels. Optimize lead quality and conversion with marketing operations, drive multi-channel content and partner performance, capture VOC and market insights, and coordinate stakeholders to scale standardized promotional workflows and commercial funnel growth.

Lead growth and demand generation operations: design HubSpot architecture and automation, run Google and LinkedIn ABM/retargeting campaigns, build personalized outreach workflows, perform competitive and prospect research, analyze campaign performance, and support end-to-end marketing initiatives including events, newsletters, press, and executive outreach coordination.

Own strategy and execution of multi-channel demand gen campaigns to drive sales-qualified opportunities. Build 1:few account-based plays and 1:many nurtures (email, webinars, paid), manage audience segmentation and A/B tests, leverage HubSpot/6sense/Salesforce for targeting and reporting, and collaborate with Sales, Content, and Product Marketing to hit pipeline targets.

Own and scale a B2B SaaS demand generation engine across paid, organic, ABM, email/lifecycle, and events. Build multi-channel programs from awareness through MQL/SQL handoff, partner with sales/RevOps on ICP and routing, optimize paid media for CAC and pipeline efficiency, and establish reporting cadence. Continuously test, iterate, and build scalable systems and processes to drive measurable pipeline and conversion improvement.

Owner of inbound demand generation and marketing-led outbound for two legaltech products. Build and run demand strategy, manage paid search/social, own Webflow and HubSpot, drive SEO/AEO content, run email/lifecycle programs, maintain attribution connecting BigQuery/Looker/GA4 to revenue, and build AI-driven marketing automations. Advise leadership and oversee contractors to hit trials, demos, and pipeline goals.

Lead and run multi-channel demand generation programs focused on existing customers to drive expansion and cross-sell. Design AI-driven, agentic workflows to automate campaign execution, align marketing signals with sales actions, measure pipeline impact, and optimize programs across email, paid, events, web, in-app, and field channels.

The Senior Integrated Marketing Strategist leads a team to implement integrated marketing strategies across various industries, focusing on pipeline growth and team performance while leveraging AI tools for efficiency.

Own and scale Builder Prime's demand engine: set channel mix and budget, drive paid-media diversification, optimize funnel metrics and attribution, run ABX targeting, align lead-to-sale handoffs with sales/SDR, manage agency partners, and build reporting to increase sourced pipeline and move lead mix upmarket.

The Senior Manager, ABM & Integrated Campaigns will lead account-based marketing programs and multi-channel strategies, collaborating with sales to drive pipeline and engagement, optimizing campaigns through digital execution and analytics.

Lead strategy and orchestration for new-logo demand programs and account-based marketing. Define target accounts, campaign architecture, channel roles, seller activation, and measurement. Partner with Sales, Product Marketing, and Ops to prioritize accounts and verticals, optimize portfolio performance, and translate campaign results into pipeline and investment decisions.

Responsible for developing and executing multi-channel campaigns to generate inbound leads and support sales. Analyze performance and optimize strategies.

Lead and execute data-driven demand generation campaigns (paid media, HubSpot nurtures, ABM) to drive pipeline and revenue for US public sector and UK government/healthcare. Manage landing pages, SEO, analytics, partner co-marketing, and campaign reporting while optimizing funnel conversion and collaborating with Sales and regional stakeholders.

Lead execution of revenue marketing programs to drive pipeline, progression, and revenue across assigned segments. Own quarterly campaign planning, measurement, attribution, and reporting. Partner with Sales, SDRs, Customer Success, and Product to enable field execution, improve deal velocity via CRM/marketing automation, and optimize ROI through data-driven testing and analytics. Forecast performance, align Sales and Marketing strategies, and iterate on campaigns to support new business, retention, and expansion goals.

Lead strategy and execution for demand generation, pipeline growth, and marketing operations. Build funnel reporting and MarTech infrastructure, run multi-channel campaigns (ABM, digital, content), manage agencies and partners, and align marketing with sales to optimize lead quality and pipeline contribution.

Plan, execute, and optimize demand generation campaigns (paid media, email nurture, digital, events) to drive qualified pipeline for 401(k) sales. Manage agency relationships, media performance, budgets, audience targeting/ABM, and lead nurture. Partner with RevOps on lead routing/scoring, track MQL and pipeline metrics, collaborate cross-functionally, and maintain social proof through case studies and reviews.

Lead and execute demand generation operations and transformation projects across marketing systems, BDR operations, and go-to-market processes. Improve workflows, data quality, lead routing, campaign execution, and pipeline progression. Partner with DG, sales, and ops teams to drive process standardization, lead-to-cash improvements, and AI-enabled GTM initiatives while maintaining operational reliability in a global, fast-paced environment.

As a Demand Generation Marketing Manager, you'll develop and execute marketing strategies to drive awareness and revenue, coordinate campaigns, and produce content while collaborating with cross-functional teams.

The Marketing Manager will design and execute demand generation strategies, manage campaigns across channels, and optimize performance metrics to drive lead acquisition for the sales team.

Lead demand generation strategy and execution for B2B SaaS, driving digital initiatives (ads, SEO, email, social), sales enablement, product positioning, content creation, and marketing tech stack management to generate high-quality leads and measurable results.

Own and build a full-funnel demand engine to drive net-new pipeline and marketing-sourced revenue. Design, launch, and optimize multi-channel campaigns (ABM, paid social, search, email), improve conversion rates across MQL→SQL→Closed Won, build landing pages and automation, and align closely with Sales to increase demo volume and pipeline velocity.

Lead strategy and execution of integrated demand generation programs to drive qualified pipeline. Own paid and owned channels, ABM, website CRO, events, and measurement. Collaborate with Product Marketing, Sales, RevOps, and Customer Success to optimize channel investment, run experiments (including AI-enabled workflows), and improve funnel conversion to meet revenue goals.