Develops and executes B2B digital marketing strategies for T-Mobile Advertising Solutions. Plans full-funnel, inbound, outbound, email, social, and paid campaigns; targets business audiences; creates brand-aligned content; analyzes campaign and pipeline performance; and optimizes programs using data, segmentation, and marketing analytics. Collaborates with marketing, analytics, and operations stakeholders to support client acquisition, engagement, and brand awareness across multiple business lines globally.

Lead development and launch of audience insights and measurement products through strategic partnerships. Manage third-party campaign execution and tracking, define KPIs with sales, create monetization strategies, negotiate agreements, and nurture partner relationships to drive measurable advertising solutions and revenue growth.

Supports U.S. marketing for T-Mobile Advertising Solutions by executing integrated campaigns, producing content and sales enablement materials, localizing collateral, coordinating industry and client events, supporting lead pipeline engagement, and researching market, competitive, advertising, and account trends. The role partners with cross-functional and client-facing teams to strengthen brand awareness, deepen client relationships, attract prospects, and drive revenue growth.