Lead Confido’s creative brand direction as its first creative brand hire. Translate the new identity into a distinctive, consistent system across the website, campaigns, decks, advertising, events, video, and product experiences. Develop compelling stories from customer outcomes and CPG operations, oversee creative production, and build a network of specialist talent. Partner with founders, marketing, and product design while owning creative standards, vendors, budgets, and execution from concept through production.

The role involves planning and executing marketing initiatives, developing content, optimizing the website, and making data-driven decisions for growth, while collaborating with cross-functional teams.

Founding product marketer who defines positioning, messaging, and GTM for an AI-powered CPG platform. Own product launches, customer insights, enablement, case studies, and integrated plans linking roadmap to marketing. Measured on deal velocity, win rate, influenced pipeline, launch impact, and enablement effectiveness.