The role involves planning and executing marketing initiatives, developing content, optimizing the website, and making data-driven decisions for growth, while collaborating with cross-functional teams.

Founding product marketer who defines positioning, messaging, and GTM for an AI-powered CPG platform. Own product launches, customer insights, enablement, case studies, and integrated plans linking roadmap to marketing. Measured on deal velocity, win rate, influenced pipeline, launch impact, and enablement effectiveness.