Leads the global social creative operating model across intake, prioritization, production, localization, and delivery. Manages three Project Managers, resource planning, budgets, vendors, workflows, tooling, DAM integrations, automation, AI-enabled processes, and operational dashboards. Oversees content across TikTok, Instagram, YouTube, paid, organic, influencer, and ambassador channels. Partners with senior creative and brand leaders, applies creative judgment, improves production efficiency, and ensures high-quality global content delivery.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Lead strategy, evaluation, and activation of talent and brand partnerships. Build deal frameworks, manage contract terms, and align cross-functional teams. Define KPIs, create partner scorecards and dashboards, run A/B tests and predictive models, and translate performance into optimization and commercial outcomes.