Create branded marketing and advertising creative across digital, email, social, landing pages, print, and online retail channels. Apply and evolve the design system, brand standards, templates, typography, illustration, and visual style. Collaborate with art directors, copywriters, production teams, and cross-functional stakeholders on photography, illustration, ad copy, briefs, and new creative assets.

Lead end-to-end lifecycle communications and strategy, moving manual executions to automated, event-triggered customer journeys. Design and run experiments, partner with Product, Engineering, and Data to build structured flows in Simon, sponsor lifecycle strategy across growth initiatives, and manage a direct report to drive retention and lifecycle optimization.

Build and execute retail media campaigns across digital retail media networks. Support campaign setup, optimization, reporting, and measurement. Partner cross-functionally and manage agency/vendor relationships while establishing processes, tracking, and frameworks for retail media marketing.