Lead and unify organic (SEO) and paid (SEM/PPC) search strategies to drive acquisition and LTV-positive growth. Build and mentor search teams, manage budgets, run test-and-learn experiments, track performance, defend brand narratives, and adapt to AI-driven search and algorithm changes.

The Acquisition Manager will lead paid social strategy, drive measurement and attribution, ensure creative excellence, and optimize customer growth through data-driven decisions, testing, and collaboration across teams.

The PR Manager will develop and implement a media strategy, oversee content creation, manage media relationships, and support brand initiatives for The Farmer's Dog, ensuring impactful communication and brand visibility in the pet care industry.