Top Brand Manager Jobs in NYC, NY

Manages Brand & Creative operations, including intake governance, project planning, workstream scheduling, resource allocation, budget tracking, vendor coordination, asset management, KPI dashboards, and stakeholder reporting. Improves creative workflows, ensures briefs and approvals are complete, coordinates campaigns and events, maintains DAM/Brandfolder organization, tracks production logistics, and implements process improvements and AI-enabled automation to improve delivery speed, visibility, and consistency.

Manage brand marketing strategy, campaigns, content, social media, paid media, CRM initiatives, events, and agency relationships for designated hospitality brands. Develop marketing plans, oversee creative assets and editorial calendars, analyze campaign performance, conduct segmentation and A/B testing, and report results to leadership. Represent the brand at events and maintain relationships with operators, agencies, influencers, and community partners. This is an on-site, in-market role requiring restaurant or hospitality marketing experience.

Develop and execute integrated 360° marketing campaigns across digital, social, ecommerce, influencer, retail, experiential, and paid media channels. Manage campaign calendars, creative briefs, agency partners, timelines, budgets, launches, and post-campaign analysis across multiple e.l.f. brands. Collaborate cross-functionally to maintain brand consistency, track performance, optimize campaigns, and respond to cultural trends and community insights.

Lead global brand strategy and end-to-end 360-degree marketing campaigns for e.l.f. Cosmetics. Own annual brand planning, product launches, positioning, campaign execution, consumer insights, performance optimization, retail partnerships, and commercial growth across digital and retail channels. Manage cross-functional teams, agencies, and marketing talent while driving brand profitability, cultural relevance, and consistent global execution.

Develop and execute integrated marketing strategies and campaigns for The House of Creed, supporting brand awareness and fragrance market share growth. Manage marketing calendars, collateral, partnerships, creative assets, budgets, and campaign reporting. Collaborate with global, creative, sales, and digital teams while monitoring market trends and providing performance insights. The role requires luxury brand marketing experience, strong analytical and project management skills, and proficiency with Microsoft Office and marketing analytics tools.

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.

Lead Fanatics ONE loyalty marketing programs, including campaign calendars, go-to-market plans, launch governance, cross-channel execution, campaign messaging, and marketing operations. Partner with Brand, CRM, Product, Commercial, Creative, Lifecycle, app, site, and partner teams to deliver coordinated member experiences. Measure campaign performance and use insights to improve engagement and future launches.

Lead WRITER’s internal and external brand strategy, campaigns, customer and employee brand experiences, AI-native brand operations, product branding, agency relationships, brand measurement, and centralized brand systems. Partner with product, design, engineering, and marketing teams to strengthen brand consistency, awareness, perception, and business impact while enabling the company to create high-quality, on-brand work at scale.

Manage consumer technology and lifestyle PR accounts, serving as the daily client contact and executing integrated communications strategies. Responsibilities include securing media coverage, managing creators and brand partners, developing creative pitches, writing press and launch materials, overseeing timelines and budgets, mentoring junior staff, and supporting high-profile launches and events. The role requires strong consumer tech knowledge, persuasive communication, organization, leadership, flexibility, and willingness to work evenings, weekends, and travel as needed.

Develop and evolve brand positioning, narrative, messaging, propositions, architecture, naming, and employer value propositions. Lead workshops with senior stakeholders, guide acquisition brand transitions, create decision recommendations, partner with Legal and People teams, and translate research and brand tracking into strategic improvements. The role requires strong writing, facilitation, research interpretation, and evidence-based recommendation skills in a complex, multi-market organization.

Lead global payment-network brand strategy by developing customer and market research programs, translating B2B and B2C insights into go-to-market strategies, managing brand health metrics, driving quantitative and qualitative analysis, and converting brand intent into multi-year programs. The role requires executive communication, strategic influence, project management, and leadership of analysts.

Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, community, events, PR, web, and paid channels. Manage and develop the brand team and external partners, shape thought leadership and storytelling, guide creative direction, and ensure consistent brand execution across the customer journey. Use research, performance data, and emerging AI tools to improve marketing effectiveness, while building stronger connections with the veterinary community.

Lead development and scaling of Taskrabbit’s global brand and content strategy. Build messaging architecture, manage cross-channel content programs, partner with Creative/SEO/Growth to produce scalable formats, prototype campaigns, and measure performance to drive awareness, engagement, and long-term demand.

Lead end-to-end concepting and execution of integrated brand campaigns that translate product value into compelling narratives. Partner with Creative, Product Marketing, and Growth to plan media, define KPIs, manage briefs and timelines, analyze performance, and ensure cohesive brand expression across regions. Drive seasonal campaigns, feature-led programs, and special brand activations to build awareness, drive conversion, and reinforce Notion's AI-connected workspace positioning.

Owns Preply’s US brand campaign strategy and execution, including market and city planning, channel plans, investment optimization, measurement frameworks, reporting, and post-campaign learning. Partners with Brand, Growth, Creative, Analytics, agencies, and external stakeholders to deliver locally relevant campaigns, manage budgets, evaluate performance, and build scalable execution playbooks. The role requires strong analytical, commercial, communication, and cross-functional leadership skills in a fast-paced technology or consumer environment.

Leads Bolthouse Farms brand strategy and marketing execution to achieve revenue and brand-equity goals. Uses syndicated, consumer, and customer data to generate insights, develops business reviews and strategic recommendations, manages communication plans across social and influencer channels, leads cross-functional projects, and oversees innovation from concept through production. Collaborates with internal teams and external agencies, manages deadlines and priorities, and supports data-driven marketing decisions.

Own Shepherd’s end-to-end brand and content strategy across LinkedIn, email, website, partnerships, and communities. Develop messaging, thought leadership, founder-led content, case studies, guides, and campaigns; manage content distribution and repurposing; and align content with growth, pipeline, and revenue goals. Analyze performance, capture customer insights, test new channels, and build scalable content systems in an early-stage AI and legal services company.

Lead brand positioning, architecture, stewardship, and portfolio evolution for a global card business. Manage concurrent creative development initiatives, ensure consistent brand execution, drive operational follow-through, and collaborate independently with internal brand leadership on strategic decisions and escalations.

Lead global brand campaign execution, media strategy, and creative development while managing agency partners and ensuring quality across communications outputs.

Own Forgepoint’s brand and content strategy from the ground up. Create and publish LinkedIn posts, blogs, website copy, videos, email, launch campaigns, social content, case studies, and sales collateral. Define the company voice, manage the editorial calendar, distribute and measure content, and collaborate with founders, sales, and product. The role requires strong writing, fast execution, independent ownership, design awareness, and comfort using AI tools in person five days per week in NYC.

Support Brand Director to grow the Martha Stewart home brand through sales analysis, go-to-market execution, licensee management, cross-functional collaboration, product development support, trademark and contract tracking, market research, and administrative coordination for meetings and reviews.

Supports Being Frenshe brand marketing across campaign execution, retail and e-commerce programs, product launches, creative assets, influencer and social media activations, consumer engagement, trend analysis, and performance tracking. Coordinates timelines, budgets, product information, agencies, retailers, and cross-functional teams to ensure effective, on-brand execution.

Own the strategic roadmap for brand media allocation, audience targeting, and measurement. Bridge upper-funnel brand building with lower-funnel Patient Starts, manage CTV and paid social campaigns, build MMM or multi-touch attribution frameworks, oversee multi-million-dollar media budgets, present to executives, and manage external media agencies and cross-functional stakeholders.

Manages brand partnerships and activations from concept through execution, including partner communication, content programs, approvals, campaigns, experiential events, vendors, budgets, timelines, and creative assets. Develops partnership opportunities and concepts while coordinating internal and external stakeholders to deliver high-quality, culturally relevant brand experiences and integrated campaigns.

Own BigPanda’s corporate social and short-form video activation. Translate strategic narratives into social posts, executive thought leadership, videos, event content, carousels, and reusable content packages. Script, shoot, edit, caption, and publish platform-ready assets; support executives on camera; activate events in real time; and establish efficient content workflows. Monitor performance, maintain brand consistency, and use audience insights and AI-assisted tools to improve content quality and reach.