Lead development and scaling of Taskrabbit’s global brand and content strategy. Build messaging architecture, manage cross-channel content programs, partner with Creative/SEO/Growth to produce scalable formats, prototype campaigns, and measure performance to drive awareness, engagement, and long-term demand.

Lead suburban growth for Taskrabbit by identifying high-potential suburban pockets, designing suburb-specific go-to-market strategies, running user and market research, piloting grassroots awareness channels, coordinating with Marketing and analytics to close fulfillment gaps, and scaling successful experiments nationally to drive supply, demand, and revenue.