Top Marketing Jobs in NYC, NY

Lead strategy, governance, and evolution of the enterprise intranet and employee communication platforms. Own roadmap, content strategy, editorial standards, stakeholder partnerships, channel optimization, and analytics. Manage projects, platform improvements, and a community of content owners to drive employee engagement and alignment.

Manages North American store marketing, experiential events, activations, and new store opening initiatives. Leads event planning, vendor relationships, contracts, budgets, production schedules, store communications, mall marketing, and cross-functional collaboration. Analyzes Gen Z trends, evaluates event performance and ROI, coordinates visual elements, and ensures campaigns are executed consistently across retail and outlet locations. The role requires managing multiple initiatives, presenting concepts, and traveling or working nights and weekends as needed.

Leads paid influencer marketing initiatives by identifying high-performing creator content, coordinating boosting and whitelisting across paid social channels, and integrating influencer assets into media plans. Partners with influencer, media, affiliate, and agency teams to manage approvals, contracts, rights, timelines, and campaign execution. Analyzes performance metrics, develops campaign recaps, maintains reporting dashboards, and recommends content optimization and investment strategies.

Leads global discoverability and copy strategy across eCommerce product content, SEO, AEO, structured content, and AI-powered discovery. Establishes content standards, governance, operating models, and scalable workflows; develops first-party content strategies and measurement frameworks; partners with data, digital product, technology, and local business teams; and builds and coaches a global AEO and Copy organization.

Leads global brand marketing strategy and integrated campaigns for Coach, translating consumer insights and cultural trends into compelling brand narratives and creative platforms. Manages campaigns from strategic briefing through launch, collaborates with creative agencies and cross-functional teams, develops cultural partnerships, and ensures global-local alignment. Monitors performance, presents recommendations to senior leadership, and drives multiple complex workstreams while strengthening brand relevance and equity.

Manages global press, influencer, VIP, retail, and pop-up events from concept through on-site execution. Develops event toolkits, creative briefs, production timelines, budgets, invoice trackers, and post-event reports. Partners across North America, EMEAI, and Asia to deliver elevated brand experiences, support Gen Z acquisition, and maintain consistent campaign messaging. Requires strong event production, experiential marketing, trend awareness, communication, organization, and project management skills.

Leads Coach's Product and Brand owned marketing pillar across email and SMS. Develops channel strategy, campaign prioritization, content orchestration, personalization, testing, and optimization aligned with marketing and commercial goals. Partners with marketing, merchandising, ecommerce, creative, production, and stores teams, manages vendor investment, and monitors campaign performance. Leads and develops a team while advancing scalable content frameworks, automation, and AI-enabled marketing practices.

Leads Martech enablement for Coach and Kate Spade marketing teams across North America and Europe. Partners with stakeholders to align Cordial capabilities with business priorities, improve lifecycle marketing, drive platform adoption, and translate needs into requirements and roadmap enhancements. Develops playbooks, training, operating procedures, and activation best practices while standardizing successful approaches across brands and regions. Monitors adoption and feedback to identify continuous improvements and increase marketing effectiveness.

Supports Coach’s global influencer and creator marketing strategy by identifying talent, managing partnerships, coordinating content activation, tracking usage rights and deliverables, monitoring campaign performance, and providing cultural and performance insights. The role collaborates across creative, social, e-commerce, and marketing teams while maintaining databases, budgets, contracts, campaign trackers, fulfillment, and reporting.

Supports integrated communications across media relations, PR agencies, influencer and VIP engagement, events, product samples, gifting, reporting, social impact initiatives, and budget administration. Develops press materials, storytelling angles, creator recommendations, and communications reports while coordinating cross-functional and global teams. Manages sample inventory, product orders, gifting logistics, invoices, contracts, and budget tracking for Kate Spade’s communications programs.