New York has become a major player for Software-as-a-Service (SaaS) companies offering unique and innovative technologies. In 2009, investment in SaaS startups only accounted for about 25% of funding rounds. By 2014, that number had jumped to 50%.
These 31 NYC-based SaaS companies are using cloud technology to influence just about everything — from which fashions make it to stores to finding a cure for cancer.
What they do: Custora is a predictive marketing platform that helps online retailers gather customer data to more accurately target their advertising efforts. The platform integrates its analytics directly with email providers to deliver insights into individual consumer experiences, helping marketers improve their acquisition and retention efforts.
Who's using it: Crocs, Guess, Loft, Nasty Gal, Bonobos
What they do: BetterCloud is a management tool for SaaS-powered organizations. The platform helps businesses manage their SaaS applications, files, groups and users in one place.
Who's using it: Zuora, Buzzfeed, State of Colorado
What they do: Socure combats identity theft with its digital identity verification software, an easily integrated SaaS solution. The platform uses machine learning and artificial intelligence to analyze data from phone, email, social media, addresses and IPs to validate identities, keeping businesses and their customers safe.
Who's using it: Undisclosed
What they do: X.ai has created an artificial intelligence personal assistant that will coordinate with colleagues and friends to schedule meetings. The invisible software allows the user to simply Cc "Amy" on their email and she will handle the scheduling from there.
Who's using it: Slack, LinkedIn, Salesforce
What they do: Catchpoint Systems is a digital experience platform used by more than 400 companies in 30 countries. Catchpoint offers multiple solutions, including integrated, synthetic and real user monitoring, real-time analytics and real user measurement.
Who's using it: Google, Comcast, Verizon, TripAdvisor, Wayfair, Kate Spade
What they do: Handshake is a cloud-based B2B commerce software that simplifies and mobilizes wholesale buying and selling. The software allows sales reps to swap out paper catalogs and order forms for mobile devices.
Handshake enables businesses to reduce costs, grow revenue and improve customer satisfaction with a slew of features, such as instant syncing, barcode scanning and quick access to inventory and customer data.
Who's using it: ClearVision, Gorilla Glue & Vega
What they do: CB Insights specializes in aggregating and analyzing massive amounts of data points to predict technology trends. The company's market intelligence platform has become a trusted source for data, research and analytics on global private markets.
Who's using it: Cisco, Salesforce, Microsoft
What they do: Digital Ocean is a cloud-based Infrastructure-as-a-Service (IaaS) provider built for developers. Netcraft considers it the second largest hosting company in the world, and allows dev teams to create, automate and manage infrastructure through API, floating IPs, shared private networking and team accounts.
Who's using it: Atlassian, jQuery, TaskRabbit, redhat, Xerox
What they do: Justworks is a HR SaaS solution that helps businesses manage their payroll and employees. The startup also partners directly with providers such as Aetna and MetLife to offer benefits at affordable rates.
Who's using it: Reboot, Casper, Qubit
What they do: Flatiron Health provides cloud-based oncology software that connects cancer centers across the country, aggregating the data in an effort to improve treatments and accelerate research on the disease. The platform currently boasts 400,000-plus cancer patient visits per month from more than 2,000 healthcare providers.
Who's using it: Network of cancer care providers across the country
What they do: Yext provides digital location management software that helps businesses leverage geo-technologies to reach mobile consumers across a network of apps, search engines, maps, directories, social media and more.
Who's using it: Pep Boys, Denny's, School of Rock, Sunglass Hut
What they do: Reval is a treasury and risk management SaaS solution helps financial companies manage cash, liquidity, hedge accounting and risk. Reval oversees more than 65,000 payments and 250,000 trades per quarter for 650 clients around the world.
Who's using it: CA Technologies, Hasbro and Hong Kong Aviation Capital
What they do: Namely makes HR software that helps businesses handle functions like employee management, performance reviews, payroll, benefits, workflow and approvals. The company has offices in New York, San Francisco, Austin and Atlanta, and recently ran a Super Bowl ad touting it's HR app.
Who's using it: Blue Apron, jwPlayer, The Motley Fool, 1stdibs
What they do: Greenhouse's recruiting software helps businesses streamline and optimize their hiring efforts. The company's HR-SaaS platform helps recruiters create job campaigns, structure interviews, and identify the specific skill sets and personality traits for their ideal candidate.
Who's using it: Evernote, Pinterest, Twilio
What they do: In the accelerating field of online wealth management, Betterment is a runaway success story. It builds algorithms for wealth management with a portfolio designed for optimal returns at every level of risk, and has been called the “Apple of finance.”
What they do: Moat is a SaaS-based analytics company that measures ad viewability, human vs. non-human traffic and ad attention for publishers and advertisers. In Sept. 2015, Facebook partnered with Moat to independently measure video ads.
Who's using it: Facebook, Twitter, The New York Times, Vice Media
What they do: Teckst is a cloud-based texting platform that allows businesses to send and receive text messages from their customers. The user-friendly software can integrate with CRM's like ZenDesk and Salesforce.
Who's using it: Closed beta with 100 businesses
What they do: Smartling provides cloud-based translation software that helps businesses go global by quickly translating their websites and apps. The company recently helped GoPro launch online stores in six languages in just three weeks.
Who's using it: Spotify, Pinterest, Hasbro, SurveyMonkey
What they do: Sprinklr is a social media management platform that helps enterprise brands reach customers across networks. Its Experience Cloud technology provides listening capabilities across a number of social touchpoints, helping marketers manage their social media, brand websites, content and paid advertising campaigns.
Who's using it: Intel, Gap, NASDAQ, 1-800 Flowers
What they do: MongoDB is a NoSQL database ecosystem designed to help businesses harness their data and build applications. The platform focuses on delivering an agility and scaleability, while also improving customer experience, faster time to market and lowering costs.
Who's using it: BuzzFeed, Adobe, MTV, EA, Google
What they do: Nicknamed the "Bloomberg of fashion," Stylesage is a strategic analytics platform that provides fashion retailers with insights into line planning, in-season steering, pricing, production and international expansion. The fashion-meets-big-data startup was recently named one of Built In NYC's Top 50 Startups to Watch.
Who's using it: Fashion designers and brands
What they do: Kinetic Social is a social media marketing platform that designs, manages, optimizes and scales campaigns across social, display and mobile. Their SaaS platform is designed to help brands reach customers, build brand awareness and drive sales.
Who's using it: American Express, Nokia, PetSmart, SiriusXM
What they do: Routehappy focuses its SaaS platform on the airline industry by providing data such as scores and "happiness factors" to rate flights worldwide and improve the customer booking experience.
Who's using it: Expedia, Google, Kayak, United, Qantas
What they do: Dataminr uses proprietary algorithms to mine real-time Twitter and public datasets for actionable signals that can be used by finance, public sector, news, corporate security and crisis management clients. For example, last year Dataminr used Twitter to detect a a large gas explosion in New York City and sent an alert to the NYFD before the first 911 call was received.
Who's using it: Private clientele in the finance, news, corporate, crisis management and public sector.
What they do: PeerLogix provides a SaaS-based data aggregation platform that tracks and catalogues the activity of torrent networks in order to determine consumer trends and preferences through the downloads of movies, music, books and other media. The insights can be used to help clients better target and serve ads.
Who's using it: Republic Live, University Beyond, Waterman's Pack
What they do: Yodle is a digital marketing company that specializes in helping local businesses with customer retention, growth and management. The company was recently acquired by Web.com for $300 million.
Who's using it: 50,000+ local businesses in 250 different industries
What they do: Lately is a SaaS platform that acts as a single-tool solution to help businesses integrate social, traditional media, content, communications, budgets, files, analytics and calendars for their marketing campaigns into a centralized location.
What they do: AppFirst delivers DevOps dashboards that collect, analyzes and correlate data on systems, applications and business metrics. The software provides insights into an organization's IT ecosystem, helping ensure performance, improve costs and resolve issues.
Who's using it: Spotify, Boston Red Sox, Dell
What they do: Booker provides an all-in-one local service commerce platform that helps businesses acquire customers, book appointments and process payments, while also managing relationships with employees and clients.
Who's using it: Barcelo Hotels & Resorts, drybar, Hard Rock Hotel & Casino Punta Cana
What they do: Movable Ink pioneered a SaaS email technology that lets marketers dynamically change and personalize their messaging in real-time depending on a customer's behavior. In early May 2016, the company celebrated a milestone when it passed 100 billion content impressions.
Who's using it: The New York Times, Sony, Conde Nast
What they do: Datadog is a leading SaaS-monitoring platform that helps companies centralize important metrics from apps, tools and services. The consolidation of data helps operations and development teams avoid downtime, fix performance problems and streamline development and cycles.
Who's using it: Netflix, Airbnb, Twilio, EA, Spotify & Warner Bros.
Funding: $147.9M (Raised a $94.5 million Series D round in Jan.)