Top Senior Marketing Jobs in NYC, NY

Own Justworks' brand media strategy across paid channels, including programmatic, social, CTV, OOH, and podcast. Lead agency partnerships, campaign planning, budgets, audience targeting, integrated marketing moments, measurement frameworks, and optimization. Collaborate with Brand, Creative, Product Marketing, Demand Gen, Data, Communications, and Field Marketing to align messaging, creative, and media with business and go-to-market goals.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Lead and coordinate co-marketing campaigns with merchant partners across onsite, offsite, affiliate, and emerging channels. Manage partner relationships, campaign execution, performance optimization, budgets, compliance, RFPs, and cross-functional coordination. Analyze results to improve investment, revenue, GMV, acquisition, engagement, and lifetime value. Collaborate with sales, product, growth, creative, media, legal, and compliance teams across North American markets.

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Own product marketing for Bilt’s enterprise and retail partnerships. Lead go-to-market strategy, positioning, messaging, customer journeys, launch timelines, sales enablement, partner communications, and ongoing campaign optimization. Collaborate with internal teams and partner marketers to launch joint initiatives, educate customers and partners, drive adoption, and establish scalable launch frameworks across multiple industries.

Own go-to-market strategy for Snap’s brand video solutions, developing positioning, sales enablement, advertiser insights, competitive intelligence, and performance narratives. Partner with Product, Sales, Marketing Science, and leadership to launch formats, improve advertiser experiences, define KPIs, drive adoption and revenue, and scale global marketing programs. The role requires expertise in brand advertising, digital monetization, social and CTV video, executive communication, and AI-enabled workflow automation.

Leads enterprise product marketing strategy for ZS’s platform and product portfolio. Responsibilities include market research, positioning, messaging, pricing and packaging input, launches, commercialization, sales enablement, lifecycle adoption, executive influence, resource prioritization, and building a high-performing product marketing team. The role requires translating AI and technical capabilities into credible business value and driving awareness, demand, adoption, retention, expansion, and revenue growth across complex B2B SaaS markets.

Lead influencer and creator marketing strategy across JPMorganChase lines of business. Manage talent sourcing, negotiations, contracts, briefs, content approvals, compliance, campaign execution, performance measurement, and optimization across major social platforms. Build creator relationships, identify cultural trends, advise stakeholders, integrate programs with broader marketing and PR campaigns, manage agencies, and ensure regulatory and brand-safety governance.

Leads global brand marketing strategy and integrated campaigns for Coach, translating consumer insights and cultural trends into compelling brand narratives and creative platforms. Manages campaigns from strategic briefing through launch, collaborates with creative agencies and cross-functional teams, develops cultural partnerships, and ensures global-local alignment. Monitors performance, presents recommendations to senior leadership, and drives multiple complex workstreams while strengthening brand relevance and equity.

Develop and execute B2B marketing campaigns and thought leadership initiatives for digital payment products. Create customer videos, playbooks, research, and marketing toolkits across digital, social, web, and sales channels. Collaborate globally with product, sales, communications, legal, agencies, and marketing teams. Analyze campaign performance and use data and AI-enabled tools to optimize marketing effectiveness.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Build and manage coordinated marketing campaigns across paid media, web, email, events, and lifecycle channels. Own campaign intake, workflow automation, audience activation, landing pages, forms, tracking, QA, launch monitoring, routing, and post-campaign measurement. Partner with marketing, analytics, technology, and channel teams to improve campaign speed, quality, experimentation, automation, and customer journey continuity.

Supports customer marketing performance through data-driven decisioning, dashboards, executive reporting, testing, segmentation, measurement, forecasting, and campaign optimization. Partners with Marketing, Data & Analytics, Personalization & Insights, Operations, Audit & Technology, and Finance to improve insight generation, testing velocity, customer engagement, and marketing effectiveness. Also supports AI-enabled analytics and reporting tools, tracks test plans and timelines, and identifies opportunities to improve performance visibility and analytical capabilities.

Develops product narratives, positioning, marketing content, launch materials, and go-to-market readiness for consumer and commercial payment solutions. Translates complex payment products into compelling campaigns, educational resources, pitch decks, case studies, and enablement materials. Partners with product, technical, and knowledge management teams to support launches, refine messaging using market insights, and drive adoption among issuers, merchants, and digital enablers.

Owns Deepgram’s North American events and field marketing portfolio, including 20+ trade shows, conferences, partner programs, executive events, roadshows, and account-based initiatives. Responsibilities include event strategy, budgeting, vendor and contract management, partner funding, brand activations, sales enablement, pipeline attribution, lead routing, ROI analysis, and post-event reporting. The role partners closely with Sales, Demand Generation, Product Marketing, alliances, and Marketing Operations, while developing AI-powered workflows and supporting the Deepgram Speak event series.

Own lifecycle marketing campaigns from strategy through execution across email and in-product channels. Define audiences, journeys, segmentation, personalization, experiments, and success metrics; coordinate cross-functional delivery; analyze incremental impact; improve onboarding and adoption journeys; and create repeatable campaign systems and playbooks.

Own campus acquisition and enrollment marketing across 50+ higher-education partners. Build term playbooks, campaigns, email and SMS programs, campus toolkits, events, student communities, and advocate networks. Track sign-ups by channel, optimize conversion and retention, manage event and campaign investments, and use AI to scale execution. The role partners with higher-education teams and campus stakeholders to increase course enrollment and improve fill rates.

Own the technical infrastructure supporting paid media, including tracking pixels, conversion signals, CRM audience syncs, marketing automation, data pipelines, platform integrations, UTM governance, launch QA, monitoring, and reporting infrastructure. Partner closely with paid media teams to troubleshoot data discrepancies, improve campaign launch speed, maintain data quality, and support audience operations across multiple advertising platforms.

Leads integrated AMER marketing campaigns to build awareness, generate pipeline, and drive revenue for a B2B SaaS company. Responsibilities include localizing global campaigns, developing content, managing cross-functional projects, partnering with Sales and BDR teams, measuring performance, optimizing full-funnel activities, supporting customer advocacy and expansion, and providing regional market insights.

Own provider acquisition and community to recruit, retain, and activate licensed therapists. Run end-to-end campaigns (paid, email, referrals, conferences), produce provider-facing content, design community programs and events, and lead market launches to ensure supply coverage. Measure impact with qualified applications, cost per acquisition, retention, and referral metrics.

Own product marketing growth strategy across acquisition, conversion, activation, and expansion. Design customer journeys, lifecycle messaging, experimentation roadmaps, segmentation, and funnel optimization. Partner cross-functionally with Product, Sales, Growth Marketing, Revenue Operations, and Data to improve conversion, retention, customer lifetime value, and multi-product adoption. Use customer research and performance metrics to prioritize initiatives and influence business outcomes.

Leads partner marketing strategy across alliance partnerships and technology integrations. Establishes co-branding standards, manages partner marketing assets, develops co-marketing campaigns, supports developer adoption, coordinates go-to-market launches, and measures partner performance and ROI. The role collaborates closely with Alliances, Integrations, Product, Sales, and Marketing teams while building scalable processes and positioning the company within its partner ecosystem.

Leads Coach's Product and Brand owned marketing pillar across email and SMS. Develops channel strategy, campaign prioritization, content orchestration, personalization, testing, and optimization aligned with marketing and commercial goals. Partners with marketing, merchandising, ecommerce, creative, production, and stores teams, manages vendor investment, and monitors campaign performance. Leads and develops a team while advancing scalable content frameworks, automation, and AI-enabled marketing practices.

Leads demand and field marketing for US major enterprise accounts, aligning with sales, BDR, partner, and digital marketing teams to generate pipeline and bookings. Responsibilities include omnichannel campaign planning, ABM, digital demand generation, executive events, partner marketing, budget management, vendor coordination, performance reporting, and ROI optimization. The role owns strategies for Global 2000 accounts and uses analytics, intent intelligence, and marketing technology to drive full-funnel engagement and conversion.

Own Jasper’s customer advocacy and experiential marketing engine, including customer story development, reference programs, analyst and press preparation, customer-generated content, and six annual Customer Advisory Boards. Build executive and practitioner relationships, design high-touch events, deploy customer proof into sales and post-sale programs, and measure product behavior change, account coverage, expansion pipeline, and advocacy conversion. Partner cross-functionally with Sales, Customer Success, Product Marketing, Marketing Ops, and RevOps in a fully remote role requiring 20–25% travel.