Top Senior Marketing Jobs in NYC, NY

Lead GumGum’s global experiential marketing and events strategy, including roadmaps, budgets, flagship activations, regional events, production, vendors, executive engagement, and post-event reporting. Manage a direct report and global agency network while defining KPIs tied to awareness, pipeline, retention, and marketing-sourced revenue. Collaborate with Sales, Brand, Creative, Communications, Demand Generation, and executive leaders to align event goals and brand standards.

Leads ClassWallet’s full marketing function, including brand, product marketing, demand generation, account-based marketing, events, content, marketing operations, and website strategy. Owns marketing strategy, budget, pipeline targets, positioning, launches, public-sector go-to-market, attribution, agency management, and team development. Partners with Sales, Product Management, and executives to support the company’s product-led growth model.

Leads Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. Manages a team, sets the roadmap, develops scalable customer programs, and partners with Product, Data Science, Marketing Operations, and other teams. Oversees segmentation, personalization, experimentation, measurement, marketing automation, and operating-model development to improve adoption, retention, and revenue.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Develop and execute merchant acquisition and activation programs through platform and ISV channels. Own channel strategy, integrated campaigns, partner collaboration, messaging, content, execution, measurement, and optimization. Work cross-functionally with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to drive acquisition, activation, pipeline, GMV, and revenue. Analyze performance, manage multiple programs, and turn successful campaigns into reusable playbooks.

Own product marketing strategy and execution, including positioning, messaging, go-to-market launches, sales enablement, competitive intelligence, analyst relations, and expansion campaigns. Partner with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, retention, and revenue. Translate complex technical capabilities into compelling narratives and measure launch performance. The role requires at least five years of B2B product marketing experience, or three years with an advanced degree, and travel up to 25%.

Develop and execute patient-facing and internal marketing materials, communications, campaigns, and provider transition initiatives across Optum Medical Care’s NY/NJ market. Collaborate with physicians, practice managers, operations, and leadership; manage provider assets, legal reviews, project timelines, presentations, and stakeholder communications. Use project-management, automation, and AI tools to improve workflows, track delivery, and measure results.

Own and scale YouTube, Search, Shopping, and emerging paid media channels to drive efficient customer acquisition. Develop testing roadmaps, manage budgets and pacing, evaluate creative and audience performance, reconcile attribution sources, build BI dashboards, and identify growth opportunities. Partner with creative, influencer, product, data, and platform teams to improve performance and diversify the media mix.

Lead GC AI’s content strategy across thought leadership, demand generation, customer marketing, SEO/AEO, and storytelling. Manage editorial calendars, contributors, distribution, brand voice, workflows, and performance measurement. Partner with demand generation, product marketing, sales, events, product, corporate communications, and executives to create content that builds authority, engages customers, and contributes to pipeline. The role requires legal expertise and strong writing, editing, strategic, and cross-functional skills.

Build and scale Onshore’s partner marketing program by recruiting referral partners, developing co-marketing campaigns, hosting partner events, enabling referrals, tracking partner-sourced pipeline, and coordinating with sales. The role requires representing Onshore with professional services firms, financial institutions, associations, and industry partners while connecting campaign activity to revenue outcomes. This New York City-based position requires daily in-office attendance and close collaboration with marketing, sales, revenue, and executive leadership.

Own Onshore’s performance marketing and demand generation engine across paid media, email, webinars, content, and account-based campaigns. Manage budgets, optimize acquisition performance, build nurture and automation workflows, maintain Salesforce and marketing data quality, and develop attribution dashboards. Partner with sales, design, and content to improve lead quality, conversion, pipeline, and revenue. The role also involves using AI tools for campaign development, targeting, personalization, reporting, and workflow automation.

Supports integrated marketing campaigns for Freedom cardmembers, translating portfolio strategy into briefs, channel plans, timelines, and launch requirements. Coordinates creative, product, analytics, legal, controls, and execution partners; manages campaign delivery and quality assurance; monitors performance; and develops test-and-learn recommendations to improve engagement, retention, customer experience, and portfolio growth.

Lead product marketing strategy and commercialization for assigned adMarketplace products. Define positioning, value propositions, GTM plans, launches, and success metrics. Drive cross-functional launch execution, competitive strategy, sales enablement, and market feedback loops to increase adoption and revenue. Build repeatable templates, messaging systems, and governance to scale product marketing.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Leads Affirm’s Marketing Services organization and long-term partner marketing strategy. Oversees marketplace, partner, and platform marketing teams; manages co-marketing investments, events, monetization programs, measurement frameworks, governance, and partner-funded initiatives. Collaborates with Product, Sales, Partnerships, Finance, Analytics, Legal, and other teams to drive merchant growth, improve return on investment, and strengthen strategic relationships. Builds scalable operating models and develops senior marketing leaders.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Own Hex’s paid marketing strategy and execution across Google, LinkedIn, Meta, and emerging channels. Manage large paid budgets, optimize acquisition and pipeline performance, build automated marketing systems, and run experiments across audiences, creative, landing pages, and bidding. Partner with Growth Product, Lifecycle, Web, Brand Design, and Demand Gen to connect paid acquisition to PLG activation, pipeline, and revenue. Use AI tools and Hex’s platform to improve campaign performance and develop repeatable marketing use cases.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Develop brand and go-to-market strategies for Health brands, identify cross-portfolio opportunities, create advertiser-facing narratives and sales materials, and support client, agency, trade, promotional, training, and industry initiatives. Partner with Sales, Editorial, Research, Product, Activation, and other teams to translate business priorities, audience insights, and advertiser needs into differentiated programs that drive revenue.

Leads health-focused pre-sales marketing and proposal development, partnering with sales, research, account strategy, design, and production teams. Develops integrated digital, print, point-of-care, and healthcare professional solutions aligned with advertiser objectives. Creates persuasive proposals and pitch decks, uses audience and campaign data to inform recommendations, supports client calls, and generates proactive cross-portfolio ideas across more than 40 brands.

Lead end-to-end sponsorships and third-party events across North America and Latin America. Manage event strategy, sponsorship investments, vendors, logistics, staffing, onsite execution, lead capture, reporting, budgets, and ROI measurement. Partner with Marketing, Sales, Product, and regional teams to deliver brand-aligned experiences that generate pipeline. Improve event workflows using analytics and AI tools, while traveling up to 50% and supporting high-pressure event environments.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Lead sales enablement and go-to-market for Buyer Cloud as a DSP. Create positioning, sales tools, vertical narratives, thought leadership, and campaign content. Translate product capabilities, research, and competitive insights into buyer-focused materials, support launches and events, and partner cross-functionally with product, sales, partnerships, events, and communications to drive awareness, adoption, and growth.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Lead end-to-end go-to-market strategies for GitHub and Microsoft developer products. Shape product direction, positioning, messaging, pricing, packaging, business models, and launch plans. Translate customer insights, competitive intelligence, field feedback, and product telemetry into market decisions. Activate community, product-led growth, sales, partner, and event channels while enabling sellers with narratives, demos, and sales tools. The role requires technical fluency with AI coding tools and strong developer-product storytelling.