Top Senior Marketing Jobs in NYC, NY

Lead go-to-market strategy and joint co-marketing campaigns for high-value national account partners. Drive site-level digital media, localization, performance reporting, and partner relationships to boost adoption, revenue, and location-level ROAS. Coordinate across Creative, Lifecycle, Events, and Performance teams to execute launches and optimize against KPIs.

Manage end-to-end execution of email and onsite marketing campaigns for paid memberships. Responsibilities include project management, creative briefing, QA, tagging/UTMs, performance monitoring, A/B testing, and cross-functional coordination to drive acquisition, engagement, retention, and renewal metrics.

Lead and build Marketing's Organizational Change Management function, partnering with senior leaders to drive adoption, enablement, KPI-driven measurement, and AI-enabled workflow integration. Manage a team of practitioners, create governance, toolkits, and change capability, and deliver cross-functional transformation that links adoption to measurable business value.

Leads global product marketing for Treasury Services payments, owning positioning, messaging, value propositions, naming, packaging, segmentation, and go-to-market strategy. Analyzes markets, customer needs, competitors, and product opportunities; develops client-facing narratives, website content, campaigns, and sales enablement. Partners with Product, Strategy, Sales, Commercialization, Legal, Compliance, Risk, Operations, and channel marketers to launch, scale, and drive adoption of payments solutions.

Lead enterprise product marketing strategy for Toast’s hospitality platform, including positioning, messaging, launches, pricing and packaging, demand campaigns, customer proof points, sales enablement, and performance measurement. Build and manage the Enterprise Product Marketing team, collaborate with Product, Sales, Finance, Engineering, and Customer Success, represent the product externally, and use customer insights and data to drive pipeline, win rates, and revenue.

Lead product marketing strategy and commercialization for assigned adMarketplace products. Define positioning, value propositions, GTM plans, launches, and success metrics. Drive cross-functional launch execution, competitive strategy, sales enablement, and market feedback loops to increase adoption and revenue. Build repeatable templates, messaging systems, and governance to scale product marketing.

The Senior Technical Product Marketing Manager will create and execute marketing strategies for security products, collaborate across teams, deliver impactful sales tools, and represent Datadog in industry events.

Supports financial professionals and agents in navigating marketing programs, prospecting tools, client growth resources, and retention capabilities. Responds to field inquiries, translates complex information into practical guidance, identifies recurring challenges, synthesizes user feedback, and recommends program improvements. Develops FAQs, playbooks, job aids, and user guides while partnering with marketing, distribution, operations, training, compliance, and product teams to improve field support experiences.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Leads partner marketing strategy and execution for Dropbox’s AI and ISV ecosystem, including joint go-to-market plans, positioning, campaigns, launches, evergreen co-marketing, measurement, and growth programs. Manages and develops a partner marketing team while personally leading complex initiatives. Collaborates with Business Development, Partnerships, Product, Sales, Marketing, and Communications, and builds scalable operating models and AI-enabled marketing workflows.

Own Celonis’s CIO narrative and strategic technology partnership offerings. Develop product positioning, messaging, pitch materials, launches, go-to-market strategies, competitive intelligence, and adoption programs. Partner with Product, Sales, Presales, Marketing, Corporate Development, and technology partners including OpenAI, Microsoft, and Oracle. Create content, coach go-to-market teams, engage executives and analysts, support demand generation, and establish thought leadership through events, media, and industry engagements.

Lead product positioning and go-to-market for travel products, partnering with product, sales, and marketing to develop messaging, launch plans, enablement materials, and content. Conduct market and competitive research, measure campaign effectiveness, and align cross-functional teams to drive adoption and growth using AI-enabled workflows.

Manage and optimize marketing operations, oversee campaign execution in Marketo, enhance lead management, and improve marketing processes while collaborating with global teams.

Lead go-to-market strategy and execution to drive commercial growth: develop positioning and messaging, create sales and marketing materials, run events and field programs, support RevOps and sales handoffs, manage vendors, and partner cross-functionally to translate product value into customer-facing narratives and activations.

The VP of Marketing will develop and execute strategies for acquiring new business, track marketing performance, lead campaigns, collaborate with sales, manage a team, and optimize tech stacks.

Leads influencer marketing strategy and full-funnel creator campaigns for iGaming and Lottery businesses. Manages creator selection, activations, budgets, performance measurement, stakeholder alignment, and post-campaign analysis. Identifies emerging creators, cultural trends, and platform behaviors while improving campaign workflows through automation and emerging technologies. Translates analytics into recommendations that drive awareness, engagement, consideration, and customer acquisition.

Lead global content and creative strategy for Snaps Small and Medium Customers marketing. Develop sales enablement materials, on-platform notifications, email and web content, run data-driven tests with Revenue and Data Science, and manage designers, web developers and copywriters to drive engagement and revenue.

Develop and execute global partner marketing strategies, joint go-to-market campaigns, events, sponsorships, and partner activations. Collaborate with agencies, system integrators, technology partners, cloud providers, sales, and internal marketing teams to generate pipeline and increase engagement. Measure campaign performance, optimize investments, manage budgets, and represent partners across the organization. The role also involves frequent cross-functional coordination, relationship building, and hands-on support for live programs across various markets.

Own the Credit business’s global marketing automation strategy, platforms, integrations, governance, audience segmentation, data architecture, and reporting frameworks. Administer HubSpot, Pardot, and related martech systems; design automation programs, lead scoring, and audience journeys; maintain data quality and privacy compliance; and develop marketing measurement frameworks, attribution models, dashboards, and actionable insights to improve campaign performance and investment decisions.

Develop and execute go-to-market strategies, integrated campaigns, positioning, messaging, email marketing, sales enablement, and thought-leadership programs for credit ratings and subscription products. Analyze market, client, website, funnel, and campaign data to optimize performance and revenue. Coordinate cross-functional execution with product, business development, digital marketing, content, events, copy, and design teams while reporting KPIs and actionable insights.

Develop and execute data-driven marketing strategies to capture, nurture, and convert customer intent into consumer account growth. Responsibilities include optimizing digital, local discovery, remarketing, and re-engagement experiences; analyzing customer journeys and performance trends; partnering cross-functionally; supporting roadmaps and test-and-learn programs; and identifying innovative growth opportunities.

Lead measurement strategy, experimental design, and causal analytics to improve advertiser ROI. Develop measurement roadmaps, partner with Product/Data Science/Sales, prototype scalable solutions, run multi-study meta-analyses, and deliver actionable insights and thought leadership to drive Snap's ads effectiveness.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.