Leads an analytics engineering team, setting technical direction, managing prioritization, hiring, and development. Owns the analytics roadmap across data modeling, business intelligence, and AI-enabled analytics; partners with Engineering to build reliable pipelines and trusted data foundations. Provides high-impact analysis, translates ambiguous business questions into actionable insights, and promotes data-driven decision-making across operations, marketing, product, and leadership.

Own the marketing analytics stack from raw data through models, dashboards, and insights. Build scalable data models and pipelines, develop attribution and performance measurement capabilities, and identify growth and efficiency opportunities. Partner with Marketing, Engineering, Operations, and Product to improve data infrastructure, establish trusted reporting, guide strategic decisions, and promote a data-driven culture.