Plan and execute field and virtual marketing events end-to-end: vendor sourcing, logistics, budgets, registration, collateral, and post-event sales enablement. Track attendance, meetings, and pipeline; maintain event calendar, playbooks, and vendor database while collaborating with sales and creative teams to drive meetings and revenue.

Manage marketing analytics, attribution, budget performance, and data integration between Marketing, Sales, Finance, and Leadership. Lead marketing infrastructure and lifecycle architecture while optimizing systems for effective campaign tracking and reporting.