Sell Scotch’s POS and operating system—including hardware, software, payments, and e-commerce—to liquor store owners. Manage inbound and outbound prospecting, explain technology benefits, achieve sales targets, and support smooth merchant transitions after closing. The role requires frequent outreach to small business owners, autonomous performance, and collaboration with onboarding and support teams. Candidates must be based in the NYC area and ideally have SMB technology, beverage alcohol, retail liquor, POS, payments, or e-commerce sales experience.