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Lead advanced paid media strategy and execution across platforms (Google, Meta, LinkedIn, Microsoft), align campaigns with HubSpot and lifecycle stages, build reporting dashboards (NinjaCat, Databox, GA4), manage complex accounts, own client communication, mentor juniors, and drive retention and growth.

Serve as primary client contact for franchise clients, manage relationships, monitor and optimize paid media campaigns (Google & Meta), coordinate with optimization specialists, escalate issues, and support strategy planning to meet performance and retention goals.