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Senior Media Planner role at Tinuiti, a fully remote digital marketing agency. The provided description contains company information, benefits, equal opportunity language, and employment classification, but does not specify day-to-day responsibilities or qualifications.

The Senior Manager, Strategic Planning role is at Tinuiti, a fully remote marketing agency. The provided description does not specify the position’s responsibilities, qualifications, technologies, compensation, travel, or clearance requirements.

Leads strategic planning for key clients, translating consumer, cultural, competitive, and marketplace insights into integrated media strategies. Oversees planning scenarios, measurement, analytics, and tool adoption while partnering with client, channel, product, and research teams. Manages and develops planning talent, ensures quality and analytical rigor, supports new business and cross-sell opportunities, and advances planning frameworks, training, and thought leadership across the organization.

Lead the creative direction for e-commerce platforms, using data to enhance design, mentor teams, and consult on strategy and performance.

Plan and optimize full-funnel paid social programs across Meta and TikTok (with other platforms as applicable). Use data, creative testing, and automation to grow new customers, revenue, and LTV; design experiments and maintain tracking health (pixel/CAPI, UTMs, GA4). Collaborate with Creative, Analytics, Product, and Client Leadership to scale winning ideas, document playbooks, and communicate results tied to business impact.

Leads executive client relationships, multi-year growth strategy, commercial outcomes, and account expansion for enterprise commerce clients. Oversees cross-channel leaders and retail media partnerships, guides measurement- and product-led investment decisions, manages high-stakes escalations and renewals, and develops senior leaders. Partners with Product, Analytics, Finance, Operations, and Innovation teams to improve client outcomes, reduce risk, strengthen C-suite relationships, and drive transformation across commerce, search, social, TV, audio, CRM, and creative channels.

Leads analytics strategy and measurement frameworks for client portfolios, translating media, performance, and business data into actionable recommendations. Oversees learning agendas, testing roadmaps, BI and dashboard environments, modern measurement approaches, and senior client relationships. Partners with analytics, engineering, media, and planning teams while managing and developing insights talent. Requires strong marketing analytics, measurement, communication, technical fluency, and people leadership experience.

Develops and optimizes omnichannel commerce media campaigns across Amazon, Walmart, Criteo, and related platforms. Manages client relationships, analyzes cross-channel performance, recommends growth strategies, oversees account operations, and maintains platform expertise and certifications. Uses commerce media technologies to improve sales, profitability, retention, brand visibility, and campaign efficiency while collaborating with internal channel specialists.

The posting identifies a Director of Strategic Planning role at Tinuiti, a full-funnel digital marketing agency. However, it does not provide specific responsibilities, qualifications, required experience, technologies, compensation, travel expectations, or security requirements. The position is classified as exempt and offers remote work, comprehensive health and retirement benefits, unlimited PTO, paid holidays, parental leave, wellness benefits, equity, and professional development opportunities.

Lead client analytics strategy, testing roadmaps, quantitative analysis, predictive modeling, campaign evaluation, reporting, and data visualization. Partner with cross-functional teams to deliver high-quality analytical solutions and communicate actionable insights to clients. Use statistical methods and tools including R, Python, SQL, BI platforms, and data warehouses to support marketing decisions, identify growth opportunities, and connect media performance to business outcomes.