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Owns full-funnel paid social strategy across client portfolios, including campaign execution, measurement modernization, experimentation, client communications, platform partnerships, and business growth planning. The role leads measurement frameworks using incrementality, MMM, MTA, attribution, first-party signals, and clean-room integrations; champions AI-assisted workflows; manages cross-functional collaboration; supports thought leadership and partner activations; and coaches managers.

Manage full-funnel paid social campaigns across major platforms, including setup, activation, optimization, strategy, KPI analysis, reporting, and client communication. Develop testing recommendations, collaborate with paid search, creative, analytics, and programmatic teams, monitor social and AI advertising trends, and support audits, RFPs, and account growth initiatives.

Create and produce performance-driven static and motion creative for paid digital campaigns across platforms. Partner with strategists and account teams to concept, design, animate, optimize, and deliver pixel-perfect assets, maintain brand guidelines and design systems, support testing and iterative variations, present to clients, provide QA and production guidance, and improve creative workflows and team capabilities.

The Senior Director of Growth Strategy leads Wpromote's growth initiatives by developing integrated marketing strategies, managing pitch and RFP teams, and aligning media with client objectives while focusing on modern media and storytelling.

Provides strategic and tactical leadership across paid social accounts, including campaign audits, optimization, reporting, client partnership, onboarding, and quality control. Coaches junior team members, develops full-funnel strategies, integrates paid social with broader media channels, improves QA and AI-enabled workflows, maintains training resources, supports pitches, and leads internal training. The role manages enterprise clients directly without formal people-management responsibilities.

Owns end-to-end RFI, RFP, security questionnaire, and proposal submissions for an agency growth team. Coordinates cross-functional contributors, manages timelines and reviews, develops and edits proposal content, maintains knowledge libraries and AI repositories, and improves proposal processes, templates, and governance. The role also supports pitch operations, tracks risks and dependencies, manages procurement communications, and trains team members on proposal tools and standards.

Develop integrated, full-funnel paid media strategies across search, social, programmatic, video, audio, and out-of-home channels. Analyze performance, manage budgets, pacing, forecasting, reallocations, audience research, testing, measurement, and optimization. Partner with activation, creative, analytics, and senior client stakeholders to deliver strategic recommendations, presentations, reports, and business reviews. Support complex accounts, RFPs, cross-channel planning, client growth opportunities, and mentorship of junior team members.

Serve as senior strategic lead across a portfolio of client accounts, designing full-funnel, multi-channel media strategies, aligning measurement frameworks (MTA, MMM, incrementality), guiding budget and audience strategy, leading executive client engagements, driving retention/revenue/profitability, mentoring teams, and partnering with analytics, creative, and business development to operationalize test-and-learn roadmaps and integrated execution.

Supports data processing, statistical and machine learning model updates, marketing analyses, reporting, and data automation. Uses R or Python, SQL, BigQuery, BI tools, and spreadsheets to prepare datasets, maintain media-mix models, analyze results, and communicate insights to technical and non-technical audiences. Collaborates with Engineering, Reporting, Product, Paid Media, and Data Science teams while developing advanced analytical skills.

Lead development and execution of full-funnel paid social strategies for B2B clients, optimize campaigns across LinkedIn, Meta, Reddit, and emerging platforms, integrate with martech/analytics, support measurement tied to pipeline, assist in pitches, and produce client-facing performance recaps.