Own and execute Paytient’s B2B demand generation engine across paid media, email, social, webinars, events, content, and website optimization. Develop full-funnel strategies that increase pipeline volume, quality, velocity, and revenue. Build marketing automation processes, lead workflows, testing frameworks, and scalable infrastructure while partnering with Sales, Revenue Operations, brand, and product marketing. Manage budgets, agencies, vendors, AI tools, and content narratives for healthcare and employee-benefits audiences.

Lead end-to-end B2B integrated marketing to drive pipeline and revenue. Build and execute multi-channel demand generation (paid, email, social, webinars, events), optimize digital campaigns and website, create content for broker/HR education, align with sales/rev ops, and scale marketing automation and AI-driven processes.