Drive territory growth by engaging local chain accounts, operators and trade partners through multi-touch contact strategies (online and face-to-face). Execute customer and joint business plans, convert leads from CRM and ecommerce channels, run demos/sampling, enrich operator data, and ensure distributor trade activities and claim settlements to meet sales targets.

Lead and develop a city-based CD sales team to achieve growth targets by executing annual and quarterly plans, targeting restaurant operators and distributors, expanding reach to regional chains and healthcare accounts, managing trade fund investments, and cultivating distributor and customer relationships through coaching, training, and strategic execution.