Leads consumer and lifestyle client accounts, providing strategic communications counsel, media strategy, storytelling, campaign development, partnerships, experiential activations, and cultural positioning. Oversees launches, editorial initiatives, reporting, client growth, and senior relationships while mentoring account teams and ensuring high-quality execution. Builds media, brand, cultural, and industry networks and identifies opportunities across earned media, commerce, influencer, thought leadership, and consumer trends.

Lead influencer and VIP account management for fashion/lifestyle clients: build and maintain talent relationships, develop and execute paid and organic influencer campaigns, manage logistics/contracts/KPIs, pitch opportunities, mentor junior staff, support new business and client growth, and ensure high-quality deliverables and reporting while working onsite in New York on a hybrid schedule.

Lead day-to-day account work for fashion, lifestyle, and retail brands: media outreach, storytelling, product launches, events, and integrated campaigns. Manage client relationships, timelines, deliverables, and junior staff while developing strategic editorial opportunities, partnerships, and cultural positioning to drive visibility and commercial impact.