Own and scale a TikTok creator community on Discord as a revenue channel. Responsibilities include creator recruiting, tiering, incentives, retention, training, funnel reporting, ROI analysis, people management, cross-functional coordination, escalations, automation, attribution, payment workflows, and playbook development. The role manages creator performance across GMV, content volume, conversion, and program economics while preparing operations for significant scale.

Generate and optimize AI video ads using emerging generative models. Develop prompting workflows and libraries, benchmark new models, improve consistency and lip sync, apply video-editing judgment, and create performance-focused advertising content in collaboration with the product team.