Leads optimization of H&M US digital customer journeys by analyzing customer behavior and performance data, developing business cases and ROI frameworks, prioritizing digital improvements, and influencing global product roadmaps. Partners with Product, UX, Analytics, Development, Marketing, and Commercial teams to define requirements, deliver customer-centric experiences, and improve engagement, conversion, retention, and commercial performance.

Develop and implement procurement strategies across sales markets, manage sourcing, contracts, supplier performance, audits, KPIs, procurement tools, and vendor partnerships. The role supports Construction and Facilities teams, drafts procurement documentation with Legal, provides procurement expertise and training, and ensures compliance, cost efficiency, service quality, and supplier readiness across an international, matrix organization.