Leads the Brand Marketing team during a temporary leadership transition, overseeing team performance, budgets, GTM execution, agency relationships, PR and communications, retail marketing programs, partnerships, cross-functional coordination, brand consistency, and executive reporting. The role manages direct reports, supports performance management, advises on strategic decisions, and ensures a smooth handoff to the returning leader.

Own Caraway’s onsite experimentation program and digital product roadmap across e-commerce experiences, including product pages, cart, checkout, homepage, landing pages, and PLPs. Define requirements, prioritize work, manage delivery, oversee QA, and analyze A/B tests using statistical discipline. Lead personalization and segmentation initiatives, partner cross-functionally with Engineering, Design, Growth, Analytics, and Merchandising, and connect experiment results to conversion, customer outcomes, and incremental revenue.

Lead end-to-end paid search strategy and execution to drive ROAS, CPA, and revenue growth. Manage campaign setup, bidding, budgets, product feeds, tracking pixels, and reporting. Design and run tests, analyze performance using analytics tools, and collaborate with Creative, Brand, and Growth teams to optimize DemandGen and paid social efforts.