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Lead Midi Health’s commercial sales organization across payer and employer sales, alliances, client success, and sales operations. Own commercial strategy, revenue growth, retention, forecasting, pipeline rigor, and team development. Build scalable go-to-market capabilities, manage complex enterprise partnerships, engage senior healthcare stakeholders, and report performance to executive leadership and the board.

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Lead and own Midi Health’s paid acquisition and full-funnel media strategy, building an AI-native performance system to optimize CAC and LTV:CAC across dual motions (clinical care and consumer product). Manage budget/P&L, agency ecosystem, creative-performance feedback loops, audience strategy, and a team of growth specialists while communicating results to executives and the board.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Lead Midi's B2B commercial marketing function, owning strategy, P&L, ABM, MarTech/AI-enabled infrastructure, pipeline generation, and enterprise partnership growth. Build and scale a multidisciplinary team, drive measurable revenue and LTV/CAC improvements, and represent commercial marketing at the executive level.