Drive analytics operations and governance for Marketing: prioritize and manage analytics workstreams, enable organization-wide measurement, maintain BI ecosystem, automate dataflows, improve taxonomy and documentation, and communicate insights to stakeholders and executives.

Lead website optimization by identifying friction through behavioral data, developing hypothesis-driven A/B and multivariate tests, partnering with data, UX, product, and marketing to implement and measure changes that improve engagement and conversion using Heap and Power BI.