Lead Destructoid’s shift from a website to a multi-platform brand by defining brand identity, launching social-first video and multimedia franchises, growing owned audiences (newsletter, Discord), protecting editorial integrity, and partnering with commercial teams to diversify revenue while owning the content P&L and KPIs.

Own the Roblox Network product roadmap and drive owned-user growth. Design and A/B-test email and account capture flows, build repeat-use tools and a companion app, validate subscription opportunities, write PRDs, and coordinate across content, SEO, newsletters, and engineering. Use user research and analytics to iterate toward conversion and retention goals.