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Leads omnichannel engagement strategy for two healthcare clients across CRM, websites, social, and display. Develops connected engagement ecosystems, activation briefs, journey maps, channel roles, playbooks, and content and communications strategies. Partners with brand, medical, creative, account, research, insights, and analytics teams to translate audience behavior into measurable action. Facilitates strategic workshops and manages one junior strategist while mentoring broader team members.

Leads major healthcare advertising client relationships, owning strategic direction, financial performance, team development, integrated delivery, and business growth. Oversees account leaders and cross-functional teams spanning strategy, creative, medical, analytics, and project management. Advises clients on market and competitive shifts, drives forecasting and resource allocation, develops succession-ready talent, and leads organic business development. Requires extensive pharmaceutical, healthcare, or life sciences advertising experience and strong commercial and leadership capabilities.

Manages day-to-day client relationships, account operations, deliverables, budgets, and financial reporting for healthcare advertising accounts. Reviews creative work, develops strategic recommendations, supports pitches and new business efforts, monitors competitive trends, and collaborates across creative, medical, digital, and analytics teams. The role also mentors team members and partners with senior leadership on complex client relationships.

Execute paid social and search campaigns across advertising platforms, including trafficking, targeting, budget pacing, optimization, and compliance review. Monitor social intelligence and healthcare conversations using enterprise listening tools, produce performance reports and dashboards, and track brand visibility across generative AI search platforms. Collaborate with creative, strategy, media planning, and account teams while advising clients on media performance, platform changes, social listening insights, and GEO trends.