Supports national video media buying for Hyundai, Kia, and Genesis by analyzing proposals, negotiating with media partners, monitoring buys, resolving billing issues, maintaining media schedules, and preparing post-buy reports. The Specialist also supports client reporting, evaluates media opportunities, trains Associates, provides systems support, and applies client goals and media strategies across traditional linear and online video platforms.

Supervise digital media planning and campaign execution for client accounts. Develop media plans, RFPs, campaign recaps, and performance recommendations; analyze proposals, negotiate with partners, manage budgets and billing, oversee tracking and insertion orders, and coordinate with vendors, agencies, clients, analytics, and activation teams. The role also mentors junior staff, manages workflow, troubleshoots execution challenges, and presents updates to stakeholders.

Executes marketing and media measurement initiatives, campaign reporting, performance analysis, data quality validation, dashboard governance, and client-ready storytelling. The role translates brand, media, conversion, sales, and lift results into optimization recommendations; coordinates measurement partners; troubleshoots data discrepancies; and maintains reporting processes across concurrent campaigns. It collaborates with strategy, investment, activation, retail, creative, ad operations, and account teams while improving documentation, templates, and cross-functional execution.