Executes integrated B2B marketing campaigns from brief through launch, follow-up, and reporting. Coordinates email, landing pages, forms, webinars, virtual events, digital assets, segmentation, tracking, QA, and lead routing. Manages webinar logistics and speaker support, monitors campaign performance, conducts testing, and documents improvements. Collaborates with Product Marketing, Demand Generation, Events, Creative, Revenue Operations, and other teams to ensure campaigns are accurate, timely, scalable, and effective.

Leads complex customer implementations and Professional Services engagements from planning through completion. Owns scope, schedules, budgets, governance, quality, and communications while coordinating cross-functional teams and executive stakeholders. The role also mentors Project Managers, facilitates steering committees, leverages AI to improve delivery effectiveness, and strengthens project management standards and customer delivery practices.