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Lead and develop a pod of up to eight Social Media Strategists to plan, execute, and optimize paid social campaigns across LinkedIn, Meta, YouTube, and other platforms. Set client goals, enforce best practices, remove roadblocks, manage client relationships, surface upsell opportunities, and drive measurable performance using analytics and reporting.

Create performance-driven static and motion creative for social and landing pages, produce short-form videos and ad cutdowns, run CRO/A-B tests using tools like Optimizely, Unbounce, and Crazyegg, analyze heatmaps and usability data, collaborate with media and content teams, and iterate designs based on performance metrics to meet client campaign goals.