Lead development and execution of content-first social media strategy to grow reach, engagement, and audience. Oversee organic content creation (video, photography), collaborate cross-functionally and with creators, manage analytics and vendor relationships, monitor reputation, and optimize performance to support brand and commerce goals.

Provide administrative and operational support for social media: schedule and publish content, maintain content calendars, manage community engagement, support social listening and reporting, assist asset development with creative storytelling, and handle related administrative tasks and vendor coordination.