Lead the design practice, raise craft and creative standards, direct major multidisciplinary projects, mentor designers, and partner with the ECD and clients. Work hands-on across brand, product, interfaces, systems, storytelling, and emerging experiences. Explore generative AI, adaptive systems, agentic experiences, prototyping, and creative technology while shaping the agency’s design culture and point of view.

Leads creative technology initiatives by building AI agent pipelines, MCP servers, plugins, generative video systems, and voice agents. Designs AI architectures, prototypes emerging technologies, develops scalable creative systems, and optimizes tools and campaigns using tracing and agent analytics. Partners with clients and cross-functional teams, presents to executive stakeholders, mentors team members, and balances brand, audience, business, creative, and technical objectives.