Own the company’s paid media acquisition strategy, budgets, performance, and testing across Google, Meta, and emerging channels. Manage CAC, conversion volume, payback, geographic allocation, attribution, and landing-page experiments. Partner with creative, marketing, product, and engineering teams to improve funnel conversion. Lead HIPAA-compliant measurement, incrementality testing, weekly performance reporting, and strategic budget recommendations.

Provides frontline remote IT support, resolves hardware, software, access, MFA, and lockout issues, manages support tickets, administers user accounts and permissions, maintains IT asset records, and supports SSO and MDM migrations. The role also maintains documentation, performs access reviews, follows security procedures, and coordinates escalations across internal teams and vendors.