Lead strategy, execution, optimization, and analysis of integrated paid digital campaigns across search, social, display, and ABM. Build reporting dashboards, run A/B tests, ensure tracking/tagging, present insights to clients, and collaborate with cross-functional teams to improve acquisition and conversion performance.

Lead client relationships and a team of digital marketers while doing advanced hands-on campaign work. Develop cross-channel strategies (paid search, social, SEO, email, ABM), manage budgets, present performance insights, introduce AI-powered workflows, and coach the team on analytics, BI reporting, and campaign optimization.