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Lead paid acquisition and activation of service professionals across Google, Meta, LinkedIn, Bing and LSA. Own the full supply funnel from ads to first completed job, optimize market spend, develop creative and experiments, build reporting/dashboards, and partner cross-functionally to improve activation and reduce time to first service.

Lead programs that move service providers from signup to high-performing tiers by designing gamification, training, and feedback loops. Systematize challenges, launch training strategy, partner with Support, and measure outcomes through dashboards and cohort analysis. Own execution and influence product/ops decisions to improve Pro quality and engagement.

The Paid Search Marketing Manager will lead SEM programs, manage campaigns across various platforms, analyze performance data, and optimize for customer acquisition.

Lead architecture and technical strategy, build and maintain platform services across server and client, mentor engineers, drive observability, scalability, security, and implement best practices and tooling.