Manages brand partnerships, retail collaborations, consumer activations, tentpole events, pop-ups, sampling programs, and shopper marketing initiatives. Coordinates partners, agencies, vendors, budgets, contracts, timelines, and cross-functional teams to deliver programs on strategy and budget. Tracks performance across engagement, earned media, trial, retail execution, sales, and brand-building KPIs while strengthening Jade Leaf Matcha’s visibility and appeal.

Recruit and manage creator, ambassador, and affiliate partnerships to grow social commerce revenue. Responsibilities include creator sourcing, outreach, onboarding, product seeding, campaign execution, content generation, pipeline tracking, affiliate activation, performance analysis, partner development, and compliance monitoring across platforms such as TikTok, Instagram, Meta, and Superfiliate.

The Talent Acquisition Partner independently manages full-cycle recruiting for WM Partners and portfolio companies, including intake, sourcing, interviewing, offers, onboarding, and candidate experience. The role focuses on digital and digitally enabled talent, supports senior searches, maintains recruiting systems and pipelines, coordinates agencies, and uses AI-enabled tools to improve recruiting workflows. It also contributes to employer branding, recruiting operations, talent-market insights, and process improvements across a fast-moving portfolio.