Develops creative visions, experiential concepts, visitor narratives, visual direction, and presentation materials across cultural and brand projects. The role collaborates with project teams, works from concept through execution, and provides hands-on art direction to junior creatives and contractors across film, animation, interactive media, and experiential design. Responsibilities include interpreting briefs, creating treatments and moodboards, mapping visitor journeys, briefing artists, maintaining creative standards, and supporting project reviews and new business.